This incredible mini-documentary tells the heartwarming story of Professor Yoshi Masuda and his effort to bring coffee and community to the tsunami and earthquake stricken areas of east Japan. Yoshi wanted to help his country by offering what he knows and loves—coffee. He felt the best way he could help was to bring a sense of normalcy to those recovering from the devastation with the fragrance and aroma of coffee.
Armed with a Chemex, hand grinder, portable stove and his record player, Yoshi set out in a bright orange VW bus to open “Hope Café” wherever he found people in need of a spiritual and physical boost. Along the way, Yoshi also donates coffee starter kits to help establish community coffee shops after he’s left. Inspiring and humbling. Take eight minutes and watch this—you won’t regret it.
When you consider that human sound is also a wave and it could have impact as strong as tsunami that change a life of people. As you say something and that really changes people—the way how they live, the way how they regard their life as it is. Our human voice is, I would say, stronger than tsunami. –Yoshi Masuda
Directed, filmed and edited by Mackenzie Sheppard