Two Seasons, a new brand of single origin coffee in Australia, is dressed with all the flair of an eccentric in-law. The new packaging, designed by Sydney based Barker Gray, is an attempt to differentiate from the standard “heritage” look used throughout the coffee industry. The goal was to focus less on gourmet and more on coffee lovers themselves.
I know very little about the coffee itself, but the packaging is definitely unique. The rainbow of color is balanced nicely with a generous amount of white space that really directs your focus on the exuberant illustration. While there are aspects of this I really like, there are others that remind me of unicorn vomit. Either way, it’s a spunky solution that brings new light to an often muted category.
Two Seasons breaks all convention and is purposefully everything we don’t know ‘origin’ based coffees to be…joyful, colourful and fun…the promise of a great experience to come, which for those who love their coffee, it delivers. -Barker Gray
[via The Dieline]