This is Coffee, c. 1961


This short film, made by The Coffee Brewing Institute in 1961, is a nostalgic look at how to make “perfection in a coffee cup.” The Chemex and vacuum pot both make an appearance, along with a professional cupping—complete with a suit and tie.

It’s 12 minutes long, so grab a fresh cup, sit back and enjoy!

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posted by on 02.07.2011, under Misc., Videos


Great video here. I cannot believe the Chemex has not changed since it was first introduced. Watching the video it looks so futuristic.

Jamie ( 02/07/2011 at 9:53 am )

    The power of great, functional, and iconic design!

    bwj ( 02/07/2011 at 10:43 am )

Good ideas…
Pre-Ground is so so so wrong however.

Funny to watch!

Matt C Reynolds ( 02/07/2011 at 10:40 am )

    Very true, but in 1961, pre-ground is a BIG step up from the instant coffee trend that had taken over most kitchens.

    bwj ( 02/07/2011 at 10:42 am )

Shame this is not an iOS compatible, I really wanted to watch it

Alex ( 02/07/2011 at 11:25 am )

    Sorry about that. I tried to find it on another video server, but this was the only full version I could find. You’ll have to try again when you get to a computer.

    bwj ( 02/07/2011 at 11:31 am )

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