This short film, made by The Coffee Brewing Institute in 1961, is a nostalgic look at how to make “perfection in a coffee cup.” The Chemex and vacuum pot both make an appearance, along with a professional cupping—complete with a suit and tie.
It’s 12 minutes long, so grab a fresh cup, sit back and enjoy!
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Good ideas…
Pre-Ground is so so so wrong however.
Funny to watch!
Very true, but in 1961, pre-ground is a BIG step up from the instant coffee trend that had taken over most kitchens.
Shame this is not an iOS compatible, I really wanted to watch it
Sorry about that. I tried to find it on another video server, but this was the only full version I could find. You’ll have to try again when you get to a computer.
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Great video here. I cannot believe the Chemex has not changed since it was first introduced. Watching the video it looks so futuristic.