The Minimalist New Cold Bruer

10.03

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Bruer, a new start up in California, launched a new cold brew coffee maker on Kickstarter last month called the Cold Bruer. This isn’t the first cold brew coffee maker to launch on the crowdfunding site, but it’s the first one that’s practical enough for home use. Unlike the meter high towers that most people design for cold brew coffee, the Cold Bruer’s simplicity is what makes it so fantastic. Less is more—and the minimal design of the Cold Bruer makes that clear (as the glass it’s made with).

Bruer was founded by Andy Clark and Gabe Herz who met at a product incubator in the Santa Cruz mountains. After discovering their joy of cold brew coffee and being unhappy with all the options available for making it—they decided to create their own. The two co-founders wanted to design something transparent to show the process, and they’ve created an elegant and compact way of accomplishing that.

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The Cold Bruer was conveniently designed to work with standard paper AeroPress filters, but comes with a reusable mesh filter of its own if you aren’t concerned with clarity. With a capacity of 700ml of water and about 56 grams of coffee, it produces three cups of coffee concentrate (6 cups diluted) to be enjoyed however you like it—with ice, water or milk. The drip valve is fully adjustable allowing brew times to be as short as two hours or as long as eighteen, depending on your level of patience.

The photographs published here are of a Cold Bruer prototype, so I spoke with Andy at Bruer to find out if any changes will be made to the final product:

The prototype is pretty much the same as what we will be delivering. There are a couple changes that have happened already, like the shape of the glass to make the interaction between the pieces more stable. There is also a silicone “shoulder” now that provides a cushion between the two glass pieces. We will be making some improvements to the valve to make it easier to use, based on feedback we received from people who tested our prototypes…

Andy said they’ve also begun designing a lid that will fit both the reservoir on top as well as the pitcher for storage that will also be included with the Cold Bruer.

When I first shared the Bruer on Twitter a few weeks ago, I never really followed up on it since I’m personally not a fan of cold brewed coffee—but I know many people are. I do however think it’s one of the best looking cold brewers on the market and the design alone is worth sharing. Now that the Cold Bruer has surpassed its goal on Kickstarter by over 450%, there’s only a week left to order one at a discounted price.

By backing the project on Kickstarter you can pre-order a Cold Bruer for only $50—later retailing for $70. And although the original delivery date was estimated for January 2014, there’s a possibility they might ship a bit sooner. Andy said with the success of the campaign so far, some parts have already been ordered in hopes of delivering early. That’s good news for cold brew fans everywhere.

Cold Bruer on Kickstarter

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posted by on 10.03.2013, under Design, Products

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