The Dreaded X


I have a long list of coffee related agitations, but number one on that list developed during my years as a barista. The dreaded X that so many people use while confidently ordering their espresso makes me cringe every time. I can’t explain the severity of my reaction other than it’s such an obvious mispronunciation that’s too often repeated.

Recently at my local market, I heard a woman condescendingly attempt to school an employee about espresso, while continually referring to it as expresso. I stood quietly behind her biting my lip. I’ve designed this in response to eventually offer as a print for interested parties to proudly display wherever their shots are pulled.

Archival prints can now be purchased here.

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posted by on 08.04.2010, under Design


If you decide to make this as a t-shirt, I would proudly wear it.

Much love.

Niran ( 08/17/2010 at 5:21 pm )

    Thanks Niran! Not sure if I’m printing shirts or not yet, but I’ll be sure to let you know!

    bwj ( 08/17/2010 at 8:24 pm )

Agreed. I’ll get one too.

Jennifer ( 09/01/2010 at 3:09 am )

actually, in french we say ‘expresso’

valerie ( 09/09/2010 at 12:15 pm )

    Fair enough, that still doesn’t make the statement incorrect though. ;-)

    bwj ( 09/09/2010 at 1:16 pm )

true, true

i still cringe when people say ‘expresso’ though. what with french being of latin root, just like italian, how come we can’t keep the proper pronunciation?

valerie ( 09/09/2010 at 1:35 pm )

“Expresso, cause it’s fast!!” – Haha :)

Yeah, it’s one stubborn problem. No matter how many times you correct people, they sadly still go with “expresso”.

Robin Lundgren ( 05/14/2011 at 7:43 am )

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