The Dreaded X

08/04/2010

I have a long list of coffee related agitations, but number one on that list developed during my years as a barista. The dreaded X that so many people use while confidently ordering their espresso makes me cringe every time. I can’t explain the severity of my reaction other than it’s such an obvious mispronunciation that’s too often repeated.

Recently at my local market, I heard a woman condescendingly attempt to school an employee about espresso, while continually referring to it as expresso. I stood quietly behind her biting my lip. I’ve designed this in response to eventually offer as a print for interested parties to proudly display wherever their shots are pulled.

Archival prints can now be purchased here.

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9 Comments

  • Reply Espresso is not « Dear Coffee, I Love You. | Caffeinated Inspiration. 08/10/2010 at 6:21 am

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  • Reply Niran 08/17/2010 at 5:21 pm

    If you decide to make this as a t-shirt, I would proudly wear it.

    Much love.

    • Reply bwj 08/17/2010 at 8:24 pm

      Thanks Niran! Not sure if I’m printing shirts or not yet, but I’ll be sure to let you know!

  • Reply Jennifer 09/01/2010 at 3:09 am

    Agreed. I’ll get one too.

  • Reply valerie 09/09/2010 at 12:15 pm

    actually, in french we say ‘expresso’

    • Reply bwj 09/09/2010 at 1:16 pm

      Fair enough, that still doesn’t make the statement incorrect though. ;-)

  • Reply valerie 09/09/2010 at 1:35 pm

    true, true

    i still cringe when people say ‘expresso’ though. what with french being of latin root, just like italian, how come we can’t keep the proper pronunciation?

  • Reply No X in Espresso — The Shirt « Dear Coffee, I Love You. | Caffeinated Inspiration. 05/13/2011 at 2:52 pm

    [...] was initially a poster, but it has gotten enough love and I’ve had enough requests to put it on a [...]

  • Reply Robin Lundgren 05/14/2011 at 7:43 am

    “Expresso, cause it’s fast!!” – Haha :)

    Yeah, it’s one stubborn problem. No matter how many times you correct people, they sadly still go with “expresso”.

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