Tomorrow is “National Coffee Day” in the US and CNBC is premiering a one-hour documentary called, The Coffee Addiction. I won’t be able to see it, but it should be interesting to watch. The previews suggest it will follow coffee from farm to cup, which is great for people to learn about, with a heavy focus on coffee as a tradable commodity.
There will be interviews with Starbucks CEO, Howard Shultz (plugging his book) and the founder of Green Mountain Coffee, who shares the moment he realized great coffee would be an upcoming market (before cutting to footage of a k-cup factory that produces keurig pods).
The producers of the show did research the more progressive quality-driven segment of coffee, including a lesson in latte art from David Schomer at Vivace and chatting with M’lissa Owens at Intelligentsia. However, that footage was relegated to “web extra” clips.
Premiers at 9PM/ET. More info on CNBC.