That Final Festive Touch


For everyone celebrating Thanksgiving today, may it be a pleasant one that hopefully ends with better coffee than Maxwell House. Cheers!

From the 1945 Maxwell ad:

This year–especially—Thanksgiving is a red-letter day. A day of rejoicing… of reunions… of “home again” dinners, lovingly prepared, pleasantly lingered over. And as the fragrance of spicy pies and puddings scents the air, the mellow richness of Maxwell House Coffee adds its own very special good cheer to the occasion. There’s a warm welcome in every friendly cup.

It’s a coffee worthy of a gala dinner. Expertly blended—it combines many fine Latin-American coffees for extra flavor! Manizales for mellowness! Bucaramangas for full body! Medellins for richness! Still other choice Latin-American coffees for vigor! It’s Radiant Roasted too—to develop the maximum flavor goodness!

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