Designer Dreaming: WBC San Francisco

02.03

This year’s barista competitions are now in full swing and baristas around the world have begun competing for a shot at the world title in Vienna this summer. It’s a big deal in the specialty coffee industry, but I doubt you’ll see many billboards from Ticketmaster advertising the event. However, if the World Barista Championship ever finds itself heading to San Francisco, they should call up designer Valerie Schwartz and ask what it would cost to change the date on these posters and start posting them around town.

The beautiful line drawings of San Francisco’s hillside landscapes combined with great typography have created a truly incredible set of collateral for the event—even in its hypothetical state. The series of posters, tickets and event program are successfully tied together with a system of watercolor (coffee) textures and a monochromatic palette.

The design uses several coffee clichés in new and elegant ways to make it populist as well as innovative. If real, it could have the potential of reaching a broader audience and encourage regular coffee consumers to learn more about how the profession is being pushed to new heights and improving their coffee experiences.

More at Valerie Schwartz

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posted by on 02.03.2012, under Design