MadCap’s Method: Espresso

02.27

 

I don’t brew espresso at home, and I’m not in the market to begin doing so anytime soon. However, once the ZP Machines start shipping, there will probably be a lot of people making espresso for their first time—or in need of a refresher course.

For anyone looking to improve their espresso technique, the guys at MadCap Coffee and Hybrid Media Co. have teamed up again to produce a follow up to their popular V60 tutorial. So grab your favorite tamper and take some notes from Sensei Knapp.

posted by on 02.27.2012, under Brew Methods, Brewtorial, Coffee 101, Videos

MadCap’s Method: The Hario V60

12.16

Hario V60 from Hybrid Media Co. on Vimeo.

I’m a big fan of all the previous MadCap videos released in partnership with Hybrid Media Co. But until now, most of them have just been really pretty coffee footage. This time MadCap adds their own addition to the growing library of roaster produced brew method videos—starring the ever handsome 2011 NCRBC winner Ryan Knapp.

Like their other videos, it’s really well made with a great soundtrack. Be sure to stick around for the outtakes at the end—they’ll blow your head off.

Past MadCap videos:
Latte Art
Green Bean

posted by on 12.16.2011, under Brew Methods, Brewtorial, Coffee 101, Videos

Intelligentsia iPhone app

11.29

The day after I wrote about Stumptown’s printed brew guides, Intelligentsia released their own guide in the form of an iPhone app. Though very different in its delivery, the slick sophistication of the app is just as fitting to Intelligentsia’s brand, as the texture of the chipboard and the smell of ink are to Stumptown’s.

The free iPhone app, made in partnership with 79Lines, has an up-to-date listing of Intelligentsia’s coffee offerings, as well as detailed information about each. You can read about the taste notes, elevation, country origin, harvest date, etc. It goes as far as including a section for images and videos, where even more behind the scenes media can be added about the coffee varietal.

Moving beyond Intelligentsia’s product descriptions, the app also includes a series of nicely illustrated tutorials for a selection of brew methods: pourover, Chemex, cafe solo, French press, and cupping. Hopefully the list will be expanded with a future update to include others (eg. AeroPress, moka pot, syphon pot). However, the initial list covers a good selection of common methods.

Along with the tutorials, there are timers that correspond with each method. The timers aren’t just a stylized version of the phones built-in timer, but also includes alerts within the countdown to indicate next steps. For example, 45 seconds into the pourover countdown, an alert pops up to say, “bloom time is finished, start your pour.”

An additional page includes links to Intelligentsia’s twitter feeds, information about their Direct Trade system, in-season coffee, and the company itself. While this is obviously branded content, it’s also a valuable tool for anyone brewing their own coffee. Intelligentsia continues to be a leader in the coffee industry, consistently pushing for better prices for farmers, the best coffee for consumers, and doing it all with remarkable style and a well-polished sense of design.

Download the free iPhone app
Intelligentsia Coffee

posted by on 11.29.2010, under Coffee 101, Design, Misc., Products

Brew Methods

01.20

Brew Methods is a beautiful new site launched by the blog cleanhotdry. It’s essentially an evolving collection of coffee brewing resources. It links to various tutorials and videos for the average person to learn all they need to improve their home brewing as well as increase their appreciation for the art of coffee. If you’ve got a brewing method they haven’t covered, or a tutorial of your own, submit it and share in the great enlightenment.

The premise is simple:  To provide anyone and everyone with access to the best coffee brewing guides in the entire universe.

Home brewing is an interesting subject in the industry.  People have all this great coffee, they have the proper equipment, but how do they learn to brew it?  If you have never worked in coffee, where can you properly learn from?  I’m often asked by friends and customers all sorts of home brewing questions and this is a way to answer them…read more

Visit Brew Methods and start learning!

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posted by on 01.20.2010, under Design, Misc.