Michael Phillips Super Talks Coffee in Korea

Michael Phillips, the 2010 World Barista Champion and 1/3 of Handsome Roasters, recently gave a Super Talk about coffee at a TED-like event in Korea called Super Series.

The talk, named “Cultural Coffee & Artistic Barista” begins with a brief definition of Specialty Coffee before Mike goes on to share his passions for coffee and being a barista. As the talk progresses, he discusses important changes taking place in the world of coffee guided by cultural interest in the process and origin of the things we consume and a desire for authenticity in our every-day experiences.

After briefly explaining barista competitions, Mike elaborates on why they are good for baristas and the positive innovations they have led to in the industry, which results in better coffee for the consumer and inspired new ways to look at coffee.

Things like this have caused coffee to be reborn, re-examined, and challenged in entirely new ways.

This video is an approachable explanation of the changes people have begun seeing in their local coffee shops, read about online and heard about from their friends. There’s a lot of great information delivered without pretension and a handsome face.

When you get a chance to watch it, I highly recommend it.
Super Series [via @alexanderruas]