Colin Harmon, the charismatic 4-time Irish Barista Champion, has worked hard to establish his world renown coffee bar, 3FE, in Dublin. The former investment banker decided to leave his suit and tie after being unable to find a consistently good cup of coffee. The story is similar for many who have started their own coffee companies—if you want something done right, do it yourself. Grab a cup of coffee and enjoy the story as told by Colin in the film above.
Six months after getting his first job as a barista, Colin won his first Irish Barista Championship, thus giving him the confidence to keep learning and pushing his ability to make better coffee. Fast forward 4 years and his coffee bar, which began as a pop-up in the lobby of a night club, is now packed 7 days a week serving coffee from their newly opened roastery.
The whole story is told in all its honesty by Colin and some of his team in this well-made video they released over the weekend. From the lessons of Colin’s first job to the absurdity of being applauded for making cappuccinos, the 3FE story shares great insight into how a well regarded coffee company came into existence. It takes enthusiasm, hard work, and a great team of people to make something special.
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