During my trip to Portland last week, I got a few goodies from Stumptown. While sitting at The Annex, I picked up this nice collection of booklets and started reading through them. It was a set of beautifully designed and illustrated home brewing guides that included five books: Chemex, press pot, moka pot, cone filter (Melitta/Hario v60), and vacuum pot. My first thought was how smart it was for Stumptown to produce such an obvious product. After asking how much they cost—free—I thought how awesome it is for Stumptown to treat their customers this way.
Last spring when writing about Stumptown’s brand, I hadn’t seen these, but they are another great example of the company sparing little expense to produce cool stuff for customers. Aside from roasting great coffee, that’s who Stumptown is—the first guy in school with a Nirvana bootleg willing to share it with everyone before anyone knew what grunge was. I’ve never met Duane Sorenson, the founder of Stumptown, but I imagine everything I’ve experienced with the company is in some form a reflection of him personally. From the high attention of detail spent on the coffee and the cafes, to the tattoos on the baristas reflected in the artwork on t-shirts and storefront windows.
Stumptown embodies a love for coffee of the highest quality united with the cool-as-fuck attitude expected from the leader of a burgeoning music scene. In many ways, that’s exactly what they are—leaders (along with a handful of other great roasters) in a growing new coffee scene that our parents will scoff at while they continue drinking their Sanka.
Kids these days.Tweet Follow @DCILY