A unique campaign was recently launched to tell the story of Philadelphia’s spirited specialty coffee community. The dedicated website is a collaborative effort produced by Hy-Lo, a marketing agency that’s focused on working with hyper-local movements and independent businesses. By promoting the collective specialty coffee community in Philly there’s a greater opportunity to communicate the idea of specialty coffee to consumers in a more effective way that elevates understanding and appreciation.
The story begins by introducing the camaraderie of the baristas who make up the Philly coffee community, their lively TNT events and the knowledge shared to foster their growth. The site also highlights the origin of five influential coffee shops who credit their birth to the passion that once emanated from the now-closed Spruce Street Espresso.
It’s been many years since my last trip to Philly, so I haven’t had the chance to visit any of these shops. But with roasters like PT’s, Counter Culture, Stumptown and Intelligentsia all being prepared by dedicated baristas, this list offers a solid start for anyone looking to do a bit of coffee touring in Philadelphia.Tweet Follow @DCILY