Liga Masiva


In light of my comments yesterday, regarding coffee companies who work to improve the lives of farmers, I wanted to share one who is doing just that—connecting farmers with the consumers of their product. These relationships help educate the farmers and the consumer on many levels as well as help build a new sense of appreciation for the whole coffee system.

Last week I met with Emily Kerr of Liga Masiva and was extremely inspired by her heart for the Dominican Republic and the farmers who live there. While holding down a day job, she has successfully built and continued to grow Liga Masiva. Emily’s relationships with the farmers are as sincere as family and the passion expelled when she talks about her work is contagious.

While Liga Masiva is sold and brewed mainly in Dominican populated cafe’s in Washington Heights (NYC) as a way to connect customers with their DR roots, they have also begun reaching people though online sales, including a coffee subscription club. My favorite part, is the subscribers get postage-paid postcards each month to send messages directly to the farmers. Such an awesome way to show the coffee producers your appreciation and remind yourself of the families you are supporting.

check out Liga Masiva

posted by on 04.07.2010, under Misc., Products, Recommended Roasters

Christoph Niemann’s history with coffee.



“I like coffee so much that I have tea for breakfast: The first cup of the day in particular is so good that I’m afraid I won’t be able to properly appreciate it when I am half-asleep. Therefore, I celebrate it two hours later when I am fully conscious.”


“At 17, I still suffered from coffee schizophrenia: I loved the concept of coffee, but resented the taste. I decided to cure myself through auto-hazing. Around that time, my parents took me on my first trip to Paris. We arrived by train early in the morning and went straight to a little cafe. I ordered a large café au lait and forced down the entire bowl. It worked. Since then I have enjoyed coffee pretty much every day.”

This first appeared in the New York Times Abstract City Blog a year ago, and I still love it just as much today. It’s a great visual history of Christoph Niemann’s relationship with coffee. Enjoy the rest of it over at the New York Times.

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posted by on 12.03.2009, under Design