Coffee Supreme Wins Top Package Design Award

07.01

coffeesupreme_cups2

Coffee Supreme, the New Zealand-based coffee roaster, won first prize in the non-alcoholic beverage category last week at the annual Dieline Package Design Awards. The company, which has five locations in New Zealand and one in Melbourne, received a brand makeover last year from the NZ-based design agency Hardhat that included the development of an engaging system of take-away cups for their stores.

The new collection of cups include sixteen unique illustrations that are meant to capture the spirit and individuality of the company, referencing vintage etchings with a modern design approach. The system also includes three different cup colors to easily distinguish between different sizes—definitely a helpful feature for busy baristas.

In creating this collection of cups, each with their own characterful hand-drawn or painted illustration, we hoped to replace the somewhat thoughtless routine of buying a take-out coffee with a more unique and personal experience, encouraging you to take a moment to stop & reflect; to look at the detail and humor in the illustrations, to look forward to seeing which cup your coffee might arrive in, having a particular favorite.

Put simply, this was about re-connecting people with the great cup of coffee in their hands.  -Hardhat Design

I’m not a supporter of paper cups, but these are quite lovely and definitely distinguishable. If only they weren’t meant to be thrown away after such a short life.

coffeesupreme_cups4

coffeesupreme_cups3

coffeesupreme_cups5

[via The Dieline]

 

posted by on 07.01.2013, under Design, Recommended Roasters

Eighthirty™ = coffee time

04.06

I just came across this packaging for Eighthirty™ coffee in New Zealand. Their website seems temporary, so I couldn”t find more information about them. I really like these bags because of their striking departure from most coffee packaging and their playful use of language. I admire coffee companies who work to improve the lives of farmers, but from a design and brand perspective, they all tend to blend together in a faux, origin-centric aesthetic. There are a number of acceptations to this rule, of course, but the status-quo remains the former.

“Eighthirty source organic beans from sustainable farms, then combine these with dedication to deliver the perfect coffee every time. Our passion is passed on in every cup to customers who care about great coffee as much as we do. Eighthirty delivers – simply good coffee.”

via Lovely Package

Related Posts Plugin for WordPress, Blogger...
posted by on 04.06.2010, under Design