McDonald’s Cups by Patrick Norguet

07.23

Patrick Norguet, an esteemed French designer who has worked on interiors for McDonald’s across Europe, has designed a reusable coffee cup for its locations in France. Five million of the ceramic cups with colorful heat-resistant wraps are being given away this summer with the purchase of a meal and coffee.

There’s nothing I find inherently special about these cups, but I do find the company’s emphasis on design for such an “everyday object” interesting. It places a respective value on the experience that is often overlooked by companies who don’t specialize in coffee.

While you couldn’t convince me to drink McDonald’s coffee, I’ve noticed in Europe, the company takes an entirely different approach to design. I’ve been lured into several just to explore their interiors. There tends to be a more café-like atmosphere where people socialize and work that creates direct competition for coffee chains like Starbucks.

Patrick Norguet

 

posted by on 07.23.2012, under Design, Products

McClever

01.23

While I’m no fan of McDonald’s coffee—though it has improved some since the inception of McCafe—I do love this ad.

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posted by on 01.23.2010, under Design, Misc.