Hopefully you’re reading this and a great wave hasn’t destroyed our coastal cities and the world hasn’t come to an end. But if it does, I hope you had a great cup of coffee this morning, the Mayans never even had the chance to taste it.
However, one civilization that does have a taste for coffee are Lithuanians, who I had the tremendous pleasure of meeting several this past weekend. Coffee Inn, Lithuania’s largest specialty coffee chain, has over 20 locations throughout the country and plans for many more. While I’ve yet to visit one, they roast their own single origin coffees and brew them with Hario V60s alongside a full espresso menu.
Last month, the company released this great ad, inspired by Hokusai’s famous woodblock print “The Great Wave Off Kanagawa,” for a campaign introducing the flat white to Lithuania. A quite poetic way of illustrating the message of “less milk, more coffee” to woo latte drinkers away from so much dairy.
To follow yesterdays re-announcement of the World AeroPress Championship, I’d like to say I’ve found my new training regiment. I’m ready to don an oxygen mask and start making inverted AeroPresses at 20,000ft! Who’s with me?
Last week, while flying 60km/h and geared up to stay warm in the -20°c air, three coffee lovers in Lithuania set a new world record for preparing coffee in a hot air balloon above 20,000ft. Barista Nidas Kiuberis from Coffee Inn, roaster Grazvydas Vilcinskas from Kavos Bankas and pilot Vytautas Samarinas from Orobalionai took to the skies with a thermos of hot water, an AeroPress and fresh roasted coffee from Kavos Bankas (which they ground while on the ground) up into the Troposphere to make history.
After brewing, they each took turns removing their oxygen masks to taste their epic cup of coffee, which sadly was only “as tasty as it is on earth.”
Congrats on the achievement! I think we’ve got our new WAC venue for 2012.