Canon love meet coffee love

I’ve seen a number of concepts for camera lens coffee mugs floating around the internet, but this spring Canon took the idea and made it a reality.

The Canon Limited Edition 70-200mm L-Series Coffee Cup was introduced at the XXI Winter Olympics in Vancouver this past March. When the mugs were handed out to photographers covering the event they became instant “must-have” items in the photography world. The few retailers offering them have already sold out of pre-orders and the mug’s popularity has spawned its own Facebook fan page. Rumor has it that Nikon isn’t far behind.

Photos via Rob Galbraith