This week at the Melbourne International Coffee Expo, thousands of people will gather to watch the World Barista and Brewers Championships and wander through endless aisles of the latest coffee equipment. There will be meetings with coffee exporters from around the world and new product demos, all accompanied by a limitless number of drinks served from a myriad of complimentary coffee bars.
Usually all this free expo coffee leads to lots of wasted paper cups, but the homegrown Australian company KeepCup is going to try and limit that waste. Coinciding with the launch of a new global campaign called “Salute the Reuser,” KeepCup will manage three wash stations at this weekend’s coffee expo where they’ll wash reusable cups (of any kind). Beyond just keeping your mug clean, they will be donating 10 cents for each cup washed to Coffee Kids, a non-profit that supports families in coffee growing regions.
As the official Sustainability Sponsor of this year’s expo, KeepCup is tackling an issue that often gets discussed, but rarely addressed at these types of events, “how to reduce disposable waste.” I’ve used my KeepCup on planes, trains, boats and mountains—wherever I don’t have easy access to ceramic or glass, my KeepCup is there. I’ve been an advocate of the KeepCup for some time (and even sell DCILY versions), not just for the practicality of the product, but for the authenticity of the brand and the contributions the company has made to the coffee community. This is a a great initiative and we should not only salute the reuser, but also KeepCup for their continued efforts.
KeepCup has also worked with some of the world’s best letter artists, Jessica Hische and Timba Smits, to create several versions of their mantra for the campaign—they’d look great on a reusable tote. Salute the reuser and damn thy disposable.
The team behind KeepCup, the environmentally friendly and reusable take-away cup, are offering two talented Instagrammers a chance to win a more environmentally friendly way to get to their favorite café.
To enter, just share your best photos of you and your favorite KeepCup on Instagram and tag with #keepcupstyle before November 30th. A panel of judges will select two of the best photos, whose lucky photographers will win a customized ride from Mojo Bikes.
Don’t have a KeepCup (read my thoughts on them here)? Lucky for you the latest shipment of DCILY KeepCups have just arrived in 8oz & 12oz sizes. So get yourself a KeepCup, fill it with your favorite coffee and start snapping photos of it around town. Next time you’re out and about, it could be on a fancy new set of wheels.
Visit KeepCup Style for more details and to browse your competition.
Coffee is a wonderful thing. But it takes a vast amount of resources to bring us our daily cup(s). The least we can do is try to minimize that impact. In an ideal world, everyone has the time to sit down with a ceramic mug and enjoy their coffee until it’s gone. However, in real life people have things to do and places to go—so they take their coffee with them. All of those cups add up (500 Billion per year) and they do a great job of ruining the drinking experience as well.
For the last year, I’ve been trying to find the best travel cup for my coffee. Ceramic tastes the best, but it’s too heavy, too fragile and those rubbery lids are worse to drink from than plastic ones. Stainless steel would seem to be the most “sustainable” but you still end up drinking through a plastic lid and they’re a costly investment. So after weighing the benefits of several different option, including the overall design, cost, functionality, taste, etc.—the KeepCup is my favorite option available for mobile coffee drinkers.
So I partnered with the Mug Users Guild to bring DCILY fans a reusable cup that works great, looks great and lets the world know how you feel about all those paper cups.
The 8oz (black) is my favorite and holds the perfect amount for an AeroPress on the go. The 12oz (white) will let you carry a bit more but still has markings for both 8oz and 12oz volumes on the inside of the cup. These also fit under the grouphead of most espresso machines, which means the barista won’t need to waste a cup, just to transfer the drink. The lids are splash proof—not spill proof. So you can walk or drive around without spilling, but don’t take it rock climbing or throw it in a bag with coffee inside. [also great for poolside cocktails when there's no glass allowed]
While a KeepCup isn’t the same as drinking from a ceramic or glass mug, the taste differences are more of a perception than a reality and the rounded design of the lids make drinking from them far more enjoyable than a standard disposable one. KeepCups are BPA free, recyclable at the end of their life and have been tested for up to 1000 uses (more technical details).
The DCILY KeepCups are limited, so get them while you can! Make 2012 the year you stop throwing away coffee cups and damn thy disposable.