Coffee from the Trenches

03.23

I’ve had a few recent conversation’s with military guys who spoke of the terrible coffee in Afghanistan and a Veteran who reminisced about the 20lb tins of dirt the Government would pass for coffee on Navy ships. Ironically, I stumbled upon this vintage ad from 1919 that proudly declares its coffee “supplied the boys in the trenches because the Government wanted them to have the best.” If only we could honor the men & women over seas with something a bit less “soluble” and bit more enjoyable.

Also, note that iced-coffee was in vogue over 90 years ago!

[via BoingBoing]

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posted by on 03.23.2011, under Design