From the peddlers of the internet’s best coffee video comes another gem. This time, Coffee Circle has turned the production value up to 11, while dialing down the content to pure gear lust. No tutorial or deeper meaning beyond the simple message, “good coffee, good gear.” A sales pitch at its core, but pure art on the surface. It’s subtly themed for autumn and the year’s greatest holiday—Halloween. Brew a fresh cup and Enjoy.
Since the early days of brew method videos, there’s been an impressive evolution in the quality of the videos being produced. From the academic, to the clever to the action packed—tutorial videos have become a way for coffee companies to educate consumers, market themselves and have a bit of fun in the process.
The latest addition to the brewtorial archive comes from Cartel Coffee Lab in Arizona. Using the same “Stranger Than Fiction” notations as their earlier video, their latest—also produced by Ah Dios—gives the mid-century modern Chemex a southwestern flair.
This fascinating video from “The Coffee Brewing Institute,” circa 1961, takes a look at the simple joy of brewing coffee. Over the years, research and experimentation has made much of this information out of date (like their insistence on using fully boiling water), however there are some gems of wisdom that are still just as relevant today.
How, then, do we make the perfect cup of coffee to our taste? Success lies in a single word: Care. Three simple ingredients go into the brewing process: water, coffee, time. Care will produce a perfect result every time.
Brew yourself a fresh cup, take a break and enjoy this trip down coffee lane.
Here’s a beautifully simple video of a syphon pot in action—capturing all its romantic serenity—only to be shattered with an odd and unexpected ending. Bonus points for being unique? I hear the clubs in Berlin are fantastic. Enjoy.
This fantastic mini-documentary from Olympia Coffee and Vortex Productions captures beautiful imagery from three countries of origin, including Costa Rica, El Salvador and Guatemala while discussing topics that range from coffee sourcing, transparency, and the importance of building relationships with producers.
The 8-minute long film should compliment your next coffee break perfectly.
If you haven’t been following the in-depth coverage of the US Barista Champion circuit over on Sprudge—you should be. But if you’re new to this whole thing, take a look at Hybrid Media’s coverage of the Big Central regional (focusing on MadCap baristas).
This is the best video I’ve seen of a barista competition so far. It does a great job capturing the highlights with a nice energetic flair—and is there anything better than a high definition smile from Ryan Knapp (back-to-back North Central Champion)?
John Giannakos, a barista from Vancouver who joined the Coffee Common team at TED, took time between working on bar to shoot this incredible video of Coffee Common moments throughout the week. It captures so much with so little. It’s a lovely vignette of both the professionalism and fun that takes place at Coffee Common. This was another inspiring week spent with incredible people who also happen to make spectacular coffee.
Thanks to everyone for being a part of this and making it so damn awesome.
I don’t brew espresso at home, and I’m not in the market to begin doing so anytime soon. However, once the ZP Machines start shipping, there will probably be a lot of people making espresso for their first time—or in need of a refresher course.
For anyone looking to improve their espresso technique, the guys at MadCap Coffee and Hybrid Media Co. have teamed up again to produce a follow up to their popular V60 tutorial. So grab your favorite tamper and take some notes from Sensei Knapp.
Tonight is the Grand Opening Party for three fellows in LA who couldn’t stay out of the news if they tried. Handsome Coffee will be opening to the public very soon and they’ve released this stunning video that shows all the work that’s gone into building out their flagship coffee bar and roastery. Good luck to Handsome as they open their doors to the world and I look forward to walking through them in a couple weeks.