Colin Harmon, the charismatic 4-time Irish Barista Champion, has worked hard to establish his world renown coffee bar, 3FE, in Dublin. The former investment banker decided to leave his suit and tie after being unable to find a consistently good cup of coffee. The story is similar for many who have started their own coffee companies—if you want something done right, do it yourself. Grab a cup of coffee and enjoy the story as told by Colin in the film above.
Six months after getting his first job as a barista, Colin won his first Irish Barista Championship, thus giving him the confidence to keep learning and pushing his ability to make better coffee. Fast forward 4 years and his coffee bar, which began as a pop-up in the lobby of a night club, is now packed 7 days a week serving coffee from their newly opened roastery.
The whole story is told in all its honesty by Colin and some of his team in this well-made video they released over the weekend. From the lessons of Colin’s first job to the absurdity of being applauded for making cappuccinos, the 3FE story shares great insight into how a well regarded coffee company came into existence. It takes enthusiasm, hard work, and a great team of people to make something special.
Read more at 3FE: Our Story
Mute the video above and play this simultaneously:
Do you need a reason to stop whatever you’re doing for a few minutes of procrastination? Here’s a hypnotizing viral video break from your daily routine. This great slow motion video of a shot of espresso was filmed by a barista working at Spyhouse Coffee in Minneapolis—the limited details are as follows. Enjoy.
A shot of Spyhouse Orion espresso being extracted from a La Marzocco FB80 @120 frames per second. Enjoy. Drink coffee. Mute the sound and put on your own music.
The track recommended above is:
The Adventures of Alvin & Lance by Explosions in the Sky & David Wingo
Tonx Coffee is a roaster based in LA who distributes their coffee through subscriptions delivered to your door. Their approach is a no fuss, no judgement, just enjoy great coffee kind of attitude. With little face-to-face interaction, they create nice illustrations and videos to help people get the best from their coffee.
One tip for getting the best from your coffee is purchasing a good burr grinder. It’s the most important tool for brewing better coffee, but good ones aren’t cheap. In the latest video from Tonx, they tackle the blade grinder—loathed by most coffee aficionados—it’s often the first grinder people buy because of their low cost.
I wouldn’t recommend one, however if you find yourself stuck with one, it’s a better option than stale, pre-ground coffee. With these tips from Tonx you might be able to make the best with what you have, while saving up for something better.
Kenya is a beautiful place. Many of my favorite coffees come from this East African country and having the opportunity to visit a few years ago, still remains one of the greatest trips I’ve ever taken. Verve Coffee in Santa Cruz, California has captured many of the things I loved about that trip in a new video, while also showing the process your coffee goes through before getting into your cup.
Thanks to technology, curiosity and roasters who visit coffee farms, there have been an increasing number of coffee origin videos in recent years. The production quality continues to rise, bringing many people closer to coffee farms than they will ever get themselves. This particular film stands out for its warmth and for its broad perspective showing the viewer coffee farms as well as the lively street culture and dramatic country side of Kenya.
Verve worked with What Took You So Long to produce the film, an organization who is quite experienced with film making in Africa. WTYSL was founded by Sebastion Lindstrom to make guerrilla films in the most remote parts of the world and to share positive stories from those regions. The organization came together during a trip across 16 countries in Africa while researching best practices within nonprofits. Since that maiden trip they’ve built up an impressive portfolio of work on the continent.
So grab a fresh cup and enjoy this lovely journey through Kenya.
Micaela de Freitas, a student in design and development in South Africa, recently spent 6 weeks traveling around Scandinavia and Turkey. As a coffee lover, she took the opportunity to stop by some of the region’s best coffee bars. With support from The Coffee Mag in South Africa, she captured the whole adventure in a fun video that bounces from cup to cup with the beat of Sufjan Stevens.
Grab a fresh cup and enjoy.
A new video miniseries was just launched by The Pancake Epidemic, the Los Angeles-based division of a marketing something or another, that chronicles an epic coffee road trip across the western United States. The eight part series begins in San Francisco (one of my favorite coffee cities) where the host Brandon Davenport drinks everything from Denny’s to Blue Bottle to Ritual Coffee.
A lot of ground (and coffee) is covered in just 8 minutes. Davenport consumed 19 cups of coffee in the first video alone, ending with a fresh brewed cup of McCafé. There are brief pop-ins and take-aways as well as sit down interviews, including one with Eileen Hassi from Ritual Coffee Roasters. It will be interesting to see what other spots are visited in the coming episodes as Caffeination works its way north to Portland.
It also feels a bit like a guerrilla campaign for Stumptown bottled coffee.
Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.
John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!
The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!
Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.
The fun loving film makers at Coffee Circle are back with another one of their truly entertaining videos. This one comes to us while cities around the world are beginning to feel the heat of summer at its worst. Not many people want a cup of hot coffee when it’s 100°F outside, nor do they want to switch to sugar-filled sodas. Ice brewed coffee is a method of making cold coffee at home while preserving much of the coffee’s brightness and acidity that cold brew tends to remove from the cup.
Coffee Circle sent their best Hasselhoff look-alike to the streets of Berlin to save the day like only Mitch Buchannan could—with titillating style.
This video has little to do with coffee and at the same time everything to do with coffee. It’s an honest glimpse into the life of Josh Brine, a filmmaker who now lives in Portland, Oregon. Though he isn’t from the Pacific Northwest, he packed his car and headed that direction several years ago. In this beautiful place, one known for its love of coffee, Josh found home.
Home and the feeling of comfort that comes with it, is something many of us connect with a great cup of coffee. It creates a moment of clarity, reflection or calm that helps us forget anything else that may be going on in the world. It pairs well with friends, family, laughter and love. Or just a quiet solitary morning. For those of us who enjoy coffee, it is intertwined with our lives in an unextractable way. No matter how you drink it, love coffee and live well.
film by Josh Brine
music by La Liberte
The Madrid-based coffee bar, Toma Café partnered up with Visual Shakers, a local film studio to develop this short and hypnotic look at the Chemex brew method. The process is beautifully filmed, edited and will easily inspire you to brew another cup. Enjoy.