The day after I wrote about Stumptown’s printed brew guides, Intelligentsia released their own guide in the form of an iPhone app. Though very different in its delivery, the slick sophistication of the app is just as fitting to Intelligentsia’s brand, as the texture of the chipboard and the smell of ink are to Stumptown’s.
The free iPhone app, made in partnership with 79Lines, has an up-to-date listing of Intelligentsia’s coffee offerings, as well as detailed information about each. You can read about the taste notes, elevation, country origin, harvest date, etc. It goes as far as including a section for images and videos, where even more behind the scenes media can be added about the coffee varietal.
Moving beyond Intelligentsia’s product descriptions, the app also includes a series of nicely illustrated tutorials for a selection of brew methods: pourover, Chemex, cafe solo, French press, and cupping. Hopefully the list will be expanded with a future update to include others (eg. AeroPress, moka pot, syphon pot). However, the initial list covers a good selection of common methods.
Along with the tutorials, there are timers that correspond with each method. The timers aren’t just a stylized version of the phones built-in timer, but also includes alerts within the countdown to indicate next steps. For example, 45 seconds into the pourover countdown, an alert pops up to say, “bloom time is finished, start your pour.”
An additional page includes links to Intelligentsia’s twitter feeds, information about their Direct Trade system, in-season coffee, and the company itself. While this is obviously branded content, it’s also a valuable tool for anyone brewing their own coffee. Intelligentsia continues to be a leader in the coffee industry, consistently pushing for better prices for farmers, the best coffee for consumers, and doing it all with remarkable style and a well-polished sense of design.
Download the free iPhone app
During my trip to Portland last week, I got a few goodies from Stumptown. While sitting at The Annex, I picked up this nice collection of booklets and started reading through them. It was a set of beautifully designed and illustrated home brewing guides that included five books: Chemex, press pot, moka pot, cone filter (Melitta/Hario v60), and vacuum pot. My first thought was how smart it was for Stumptown to produce such an obvious product. After asking how much they cost—free—I thought how awesome it is for Stumptown to treat their customers this way.
Last spring when writing about Stumptown’s brand, I hadn’t seen these, but they are another great example of the company sparing little expense to produce cool stuff for customers. Aside from roasting great coffee, that’s who Stumptown is—the first guy in school with a Nirvana bootleg willing to share it with everyone before anyone knew what grunge was. I’ve never met Duane Sorenson, the founder of Stumptown, but I imagine everything I’ve experienced with the company is in some form a reflection of him personally. From the high attention of detail spent on the coffee and the cafes, to the tattoos on the baristas reflected in the artwork on t-shirts and storefront windows.
Stumptown embodies a love for coffee of the highest quality united with the cool-as-fuck attitude expected from the leader of a burgeoning music scene. In many ways, that’s exactly what they are—leaders (along with a handful of other great roasters) in a growing new coffee scene that our parents will scoff at while they continue drinking their Sanka.
Kids these days.
The books were designed and printed by the awesome people at Pinball Publishing, who also made Stumptown these cupping journals to showcase Scout Books, one of their customizable printed products.
Taylor Pemberton designed this fantastic infographic illustrating coffee’s journey from port to purchase. According to his website, this is just part of the complete project, so I’m not sure what else he has in store. Hopefully there’s a preface to this in the works that will show the first half of the process.
Coffee couldn’t be “made” at all unless it were grown, picked, washed, dried, sorted and packed by the farmers at origin. If he’s done his research, I doubt he will ignore the most important part of coffee production process.
Overall great work, I look forward to seeing the rest of the project.
(click the image for a larger view)