Counter Culture Opens New York Training Mecca

09.24

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On October 1, Counter Culture Coffee’s new world class, state-of-the art training facility will officially open in New York City. The fully renovated space offers 3,600 sq feet of epic coffee training wonderland that will include one of the first Modbar systems in the country as well as equipment from all the top equipment manufacturers—La Marzocco, Ditting, Mazzer, Nuova Simonelli, Marco and Mahlkonig. If the Modbar wasn’t enough there will also be several Über boilers and an EK-43.

Counter Culture Coffee is headquartered in Durham, NC but sells coffee through wholesale accounts in most major cities and beyond. The company doesn’t have cafés of their own and instead focuses their energy on thoroughly training their wholesale customers. The training program has proved quite successful for their own employees as well, helping both Katie Carguilo, the 2012 US Barista Champion and Erin McCarthy, the 2013 World Brewers Cup Champion win their respective competitions.

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The training center will be used for an array of classes from the company’s Counter Intelligence program and boasts an incredibly multi-faceted design to host a broad range of events. There will be free public cuppings every Friday at 10am (which also take place at their other training centers around the country), home brewing workshops and even food pairing events with guest chefs.

For the industry side, there’s an espresso training room that fits up to 20 people, a full service tech lab in the basement, and a competition training room. If you happen to be a Counter Culture wholesale customer you’ll even have your own key. As Counter Culture’s own Jesse Kahn puts it, “our training lab IS our wholesale customers training lab. They have access whenever they need it. It’s all about helping people have sustainable in-house training.”

The design utilizes ample amounts of reclaimed and salvaged wood filling the space, and its 16ft high ceilings, with some warmth. The architect, Jane Kim, has worked with other well known coffee spots in NYC, including the second location of Everyman Espresso and Third Rail, but the work for Counter Culture seems to better reflect some of her beautiful lofty residential work.

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[above the CCC dream team in their new training center: Park Brannen, Katie Carguilo, Jesse Kahn, Erin Meister, and Erin McCarthy] Photos: Alan Tansey

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For those of you in NYC this weekend, the training center will have an open house on Friday and Saturday to celebrate with cuppings, brewing workshops and giveways. I can’t make it, so stop by the new space, taste some great coffee, Instagram the hell out of it and give Jesse Kahn a giant hug for me.

The New York Counter Culture Training Center
376 Broome Street
New York, NY 10013

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posted by on 09.24.2013, under Design, Misc., Recommended Roasters

Coffee Cultures Brings Counter Culture to SF’s FiDi

07.16

The coffee options in San Francisco’s Financial District continue to grow with the recent opening of Coffee Cultures on Bush Street. This new café is the first to exclusively serve Counter Culture in the city (though it could be found previously at the multi-roaster shop Stanza). Apart from coffee, they’re also serving Straus frozen yogurt (I assume that’s why “culture” is plural). I’m looking forward to a FroYo Affogato when I visit.

Counter Cultures was started by Jason Michael Paul, who co-founded CoffeeBar another San Francisco company preparing to open their second shop in the Financial District this summer. When Jason isn’t opening coffee bars, he is a producer of concerts who make incredible things like this exist—Legend of Zelda: Symphony of the Goddesses.

If the design of Coffee Cultures branding looks familiar, it was done by the same Chen Design Associates who were behind the iconic Verve Coffee packaging. It uses an extravagant mixture of earth tones, intricate patterns, and layered details to create a leather bound feeling of warmth, and to some, a greater sense of value when paying more than usual for their coffee. Though if you’re working in the Financial District, come on.

Coffee Cultures
225 Bush Street
San Francisco, Ca 94104
Monday – Friday, 6am–6pm

posted by on 07.16.2013, under Coffee Touring, Misc.

Illustrated Insight to the Coffee Market

03.14

There’s been a lot of recent talk about the rising cost of green coffee and the impact it will have on consumer prices. Much of that talk, like most things related to global markets and trade, can be difficult for the average person to understand. Thankfully Peter Giuliano, President of Counter Culture Coffee & the SCAA, and designer Katy Meehan have turned an overwhelming topic into something a bit more manageable. “What’s the deal with the coffee market?” is a colorful 12-page comic that sums up the various factors responsible for rising coffee prices.

I got to spend a lot of time talking with Peter G. while we were at Coffee Common and he’s one of the most sincere coffee enthusiasts I’ve met. Peter’s passion for sharing the miracle of great coffee with anyone willing to listen is inspiring and encouraging. The effort to create this comic is just one example of how he continues to help elevate the industry. This is the kind of work that will help inform consumers and invite them into the conversation instead of alienating them.

Check out the full comic on Flickr

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posted by on 03.14.2011, under Design