To double-down on yesterday’s post about Starbuck’s deep pockets and their ability to build remarkable cafés—I present to you Starbucks: The Bank. Europe’s new flagship store will open this weekend in Amsterdam on the heavily trafficked Rembrandtplein. This giant new location will feature a bakery and “coffee laboratory” and was built inside the renovated vault of a historic bank.
The Bank has replaced the now-standard super-automatics with throwback La Marzocco Lineas and there will be a “Slow Coffee Theater” which will focus on brewing Starbucks small-batch reserve coffees with undisclosed “slow” methods. This will also be Starbuck’s first European location with a Clover system, though it’s not the first time they’ve been used by other shops in Europe. The “laboratory” will be used to try new concepts before sharing ideas that work with other Starbucks stores throughout Europe.
The design was directed by Ductch-born Liz Muller who worked with over 35 local artists and craftsman to add many of the details throughout the space. From vintage Deflt tiles, to bicycle inner tube art, and reclaimed Dutch-oak for all the trimmings, the space is warm and personal with an authentic localism that is hard for chain stores to pull off.
There are multiple levels throughout the space that double as stages for various events with the intent of having The Bank double as a cultural hub in the center of Amtersdam while also maintaining emphasis on the baristas.
The entire shop was designed to respect the architecture of the historic bank, but also to treat coffee as a theater. In fact, the store is constructed like a reversed theater; you can see the baristas the moment you enter the door, and as you move through the niches and platforms you never lose sight of them.
While I will never advocate drinking their coffee, I am continually impressed by the design, marketing and sustainability efforts that Starbucks continues to make. It’s a shame that all of it is done in vain when compared to their undrinkable coffee and heavy entrance into the instant coffee and K-cup markets.
With every move the company seems to make in the right direction, I give them another try. I’ve tasted their “Reserve Coffees” brewed on a Clover and I’ve sipped their “Blonde” roast brewed in a Chemex—but every time it’s the same sad story, burnt and undrinkable. At the very least these new concept stores will be a great place to sit and drink a cup of tea or hot chocolate while checking my email for free.
For all those Star Wars fans out there, designer Eric Beatty has designed the ultimate gift—if only it were more than a concept. This was developed for a school project asking students to design a new product for Urban Outfitters. While I hope the clothing boutique refrains from selling coffee, I’m sure there’s a very big market for something like this. Intelligentsia x George Lucas Collab anyone? The set includes Darth Coffee blend, Storm Trooper filters, and Chewbacca brown sugar. Truly wonderful…
May the force brew with you…
No, I am your barista…
He’s holding a thermal carafe!
Ok, I’m done.
This is a fun packaging concept by designer Hillary Fisher, who’s aptly blended the latest cycle of zombie trendiness with a brand of coffee called Rise. The colors and illustrations evoke a bit of a candy shop feel and remind me of Plants Vs. Zombies, which is what makes it so interesting in the realm of coffee.
While the stitched closure wouldn’t really keep the beans fresh, I’m sure that with more exploration, a functional solution could be discovered. I really enjoy the blend names, “Flesh Faced French Roast”—also how I’d describe the taste of a French roast—and “Brain Dead Breakfast Blend,” which is just fun to say (ten times fast).
Hillary also developed a line of post-coffee gum to compliment the other offerings and designed a miniature grave site to create a brilliant presentation of the goods.
[via The Dieline]
A colorful package design project from Texas Tech design student, Cari Cadwell. While I’m not a fan of blends, the bird theme and the onomatopoeias used for the blend names create a unique conceptual brand within the realm of coffee. There’s also no such thing as an “espresso roast,” (one of my pet peeves of coffee packaging/marketing). Espresso is a method of brewing, but I’ll forgo that rant. On to the work:
The concept for my packaging is a retro feeling coffee. It is a series of coffee that uses the onomatopoeias for the various blends of coffee, such as Cock-a-doodle-doo for breakfast blend. The brand name I made up was Java Nest Coffee because of the bird theme. This was an open project for my student portfolio, and was awarded ‘Best Packaging’ in Texas Tech’s senior portfolio show for Communication Design.
via Lovely Package.
This is a cool concept for a stove top moka pot, designed by Joey Roth of Brooklyn, NY. I met Joey last month at a PSFK salon about design, which featured one of Joey’s newest products—a pair of beautiful ceramic speakers. I discovered this moka pot months ago, but just recently connected the dots, realizing it was the same guy.
The pot is made from porcelain, cork and steel and offers a new perspective on the iconic Bialetti moka pots most people are familiar with. It makes 2 shots of “espresso” and looks super futuristic while doing it.
more from Joey Roth
Float is a student project of Brazillian designer, Eric Pautz. It’s a fun take on the traditional pump pot used to store coffee. The problem with average pump pots, is that after pouring a couple cups, empty space forms above the coffee allowing heat to disperse. Eric’s design solves this problem by placing a silicone disc around the straw that floats on top of the coffee, preventing space from forming between the coffee as it decreases in the pot. Simple, beautiful, and super cute redesign of a traditionally boring coffee accessory.
more work by Eric Pautz