There’s been a lot of recent talk about the rising cost of green coffee and the impact it will have on consumer prices. Much of that talk, like most things related to global markets and trade, can be difficult for the average person to understand. Thankfully Peter Giuliano, President of Counter Culture Coffee & the SCAA, and designer Katy Meehan have turned an overwhelming topic into something a bit more manageable. “What’s the deal with the coffee market?” is a colorful 12-page comic that sums up the various factors responsible for rising coffee prices.
I got to spend a lot of time talking with Peter G. while we were at Coffee Common and he’s one of the most sincere coffee enthusiasts I’ve met. Peter’s passion for sharing the miracle of great coffee with anyone willing to listen is inspiring and encouraging. The effort to create this comic is just one example of how he continues to help elevate the industry. This is the kind of work that will help inform consumers and invite them into the conversation instead of alienating them.
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