Löfbergs Wants A Less Lonely Sweden

10.25

What do transexuals, exotic bird lovers, lake monster hunters, historic reenactors and a railway brass band have in common? They get lonely—and in this case they’re Swedish.

Löfbergs, following a recent rebrand, have launched a new ad campaign to celebrate the numerous and unique associations in Sweden that bring people together—and as a result drink a lot of coffee. The campaign features: The Association for Transsexuals (Free Personality Expression) in Malmö, The Great Lake Monster Association in Östersund, The Gothenburg Tropical Bird Association, The Swedish Railways Band Association and the Historical Society of King Gustaf’s Toast.

Along with video and print advertisements, Löfbergs launched a National Register of Associations where you can find other like-minded enthusiasts or create your own organization and fight loneliness in the company of others—over coffee. Memberships in associations have been declining in recent years and Löfbergs would like to reverse that, because associations contribute to less loneliness.

The new ads were created by, Volontaire, the same firm who developed the brilliant idea for @Sweden, the world’s first democratized national voice on Twitter—sparking the worldwide phenomenon of rotation curation.

Löfbergs, formerly known as Löfbergs Lila, is the largest family-owned coffee roaster in Sweden and are well-known throughout the country by their trademarked purple color (lila). Founded in 1906, it’s the coffee of choice at the Swedish Royal families gatherings and they’re also one of the world’s largest buyers of ecological and Fair Trade coffee.

I know Löfbergs as the purple bags in the grocery store filled with dark-roasted coffee. But they would like you to think less about their coffee and more about why we drink it—to be with others. No matter what’s in your cup, that’s a great gesture of humanity.

posted by on 10.25.2012, under Design, Misc.

DCILY partners with Starbucks!

05.28

Sike.

However, Starbucks has recently launched a fun new campaign to promote VIA, their instant coffee. The new website allows you to virtually and physically (through the use of a coupon) share a customized mug of VIA with a friend. While I’m no fan of instant coffee, I did review VIA last December and sadly, it’s better than Starbucks drip coffee. But all of my coffee snobbery aside, I do appreciate the design and—to a certain extent—the marketing behind the company. Starbucks has a solid in-house design group in Seattle and they consistently turn out high quality packaging, collateral, and emotion driven campaigns.

This new campaign does just that, while utilizing social media, customization, and mugs—which I love—and something many coffee drinkers have an intimate connection with. Now, if only Starbucks would start using them again in all of their stores, we could begin to stop wasting billions of paper cups each year (atleast they’re trying!).

Watch the custom DCILY promotion and make your own

posted by on 05.28.2010, under Design, Recommended Roasters

Domo Arigato 7-Eleven

12.08

domo1

“Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo’s own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There’s even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese shit.”

I’m not a huge fan of “crazy japanese shit,” or 7-Eleven coffee, but I do love these cups. I haven’t been to a 7-Eleven in a while, but you can see more of the Domo madness on Lovely Package.

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posted by on 12.08.2009, under Design, Misc.