In the latest celebrity specialty coffee sighting, singer/songwriter/actor and kleptomaniac Landon Pigg is seen falling in love over Stumptown Coffee in Brooklyn.
The video for his single “Coffee Shop” was filmed in the Greenpoint café, Brooklyn Label, where the star can freeze time long enough to steal apples, scarves, balloons, and even a bicycle (the worst kind of thief) to woo his equally melodramatic love interest.
If you have an affinity for roller derby or Ellen Page (guilty) you may recognize Pigg from the 2009 film “Whip It” where his role as a guitar playing heart throb first began on the big screen. Directed by Lenny Bass who’s no stranger to videos in coffee shops.
Now available for purchase from Stumptown!
Stumptown’s support of indie art and design has always been a big part of their brand, it’s one of the things I really appreciate about it. There isn’t just one logo that’s applied to everything they produce, the look of the brand continually evolves and changes while successfully evoking a consistent voice and feeling of who they are.
The company recently teamed up with New York artist Wes Lang to produce a limited edition set of Stumptown mugs. Last night was the release party and one of many times I really wished I lived in Portland. Not sure how to get my hands on a set—anyone?
Last May during my NYC coffee tour, I attempted to visit Stumptown’s roastery in Red Hook, Brooklyn. Sadly they were closed for the day. But Now I’ve got even more of a reason to go back. Last Friday they opened a new coffee bar in their Red Hook location, but without the most common centerpiece of coffee shops—the espresso machine. In response to the seemingly odd decision to exclude espresso from the menu, Stumptown told the New York Times:
“We’re going all-brew because that’s how most people make coffee,” said Duane Sorenson, the owner of Stumptown. “At our coffee bar in Red Hook we’re putting the focus on the bag of coffee and showing our customers how to brew that coffee correctly,” he added. –NYTimes
Instead of focusing on pulled shots and latte art, the new brew bar will offer coffee in 6 different ways: French press, Chemex, Hario V60 pour over, Melitta fliters, AeroPress, and the Clever Coffee Dripper. By making each cup of coffee individually, and by using methods that can be a cathartic spectacle, it allows the barista time to educate the customer while selling them coffee and the means they need to brew it right.
This is another great example of Stumptown doing what they know best and executing it really well. I find it interesting, just returning from Europe where most places don’t offer drip coffee—the closest you can get is an Americano—that Stumptown creates the complete opposite environment. It’s definitely a great strategy and shows they know their market well. I know way more people who own a French press than an espresso machine. The guys at Kickstand and Jim Seven at Penny University didn’t seem to have a problem keeping busy without espresso, so I doubt Stumptown will either.
Photos via Mike at Shot Zombies. More photos there and on the NYTimes.
I’ll be sharing studio space with The Office of PlayLab, Inc. over the next couple of weeks, while they’re visiting from Brooklyn. The two partners, Archie Lee Coates IV and Jeffrey Scott Franklin I start each morning with some coffee and a stack of napkins to hash out ideas. Here are a few that have developed recently during our morning conversations. Enjoy!