Brave New World of Coffee

05.27

Beautifully clean editorial design for an article about the new wave of coffee in San Francisco Magazine.

A new generation of café owners and roasters has burst from the dark shadow of Peet’s and “Charbucks,” luring its patrons toward a more complex and varied caffeinated frontier. Its members value lighter roasts, the better to unmask a coffee’s nuanced nature. They place emphasis on provenance and preparation, tracing beans to cherished “micro-lots” and prized Producers while geeking out over machines priced higher than your car. They hold public “cuppings.” They debate “flavor profiles,” gushing over citrus notes and chocolaty aromas. Like chefs fi ne-tuning menus, they approach their product as cuisine. –San Francisco Magazine

Design by Alejandro Chavetta
Photography by Michael Jang

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posted by on 05.27.2010, under Design