William LeGoullon is an Arizona-based artist and photographer who also happens to be inspired by the bean. A recent project called “Coffee Roasting Phases” was prompted by his experience working as a barista at Cartel Coffee Lab in Tempe, AZ. It’s a strikingly simple composition revealing the physical changes coffee beans go through in the roasting process and it’s currently on exhibit at the Eye Lounge Gallery in Phoenix.
It’s fascinating to look at the fine details of something we handle each day, but rarely stop to inspect the subtleties. These photos really capture a unique perspective of coffee at a scale uncommon in our daily coffee routine. I would love to see a large print of this on a light box in a café somewhere. It serves as a good reminder of the craft behind each bean. Hopefully your coffee doesn’t resemble anything close to that last one.
I’ve never been to Arizona, but I’ve recently noticed an increase in Twitter followers from the Grand Canyon state that may signify the growing interest in Specialty Coffee there, which I’d previously been ignorant to. After seeing this video made by Ah Dios for Cartel Coffee Lab—it looks like they’ve played a big part in that growing interest.
Founded in 2007, Cartel Coffee Lab now has 4 locations in Arizona (Tempe, Scottsdale, Phoenix & Tucson) and roast their own coffee in a lovely San Franciscan roaster at the Tempe shop. They are active in organizing educational classes—and based on this video—have a humble, but principled approach to serving great coffee.
This video is great for blending commentary from the founder with high-def coffee porn and incredible facial hair cameos. Bonus points for the “Stranger Than Fiction” style annotations and their future expansion into beer brewing.