Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.
John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!
The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!
Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.
What do transexuals, exotic bird lovers, lake monster hunters, historic reenactors and a railway brass band have in common? They get lonely—and in this case they’re Swedish.
Löfbergs, following a recent rebrand, have launched a new ad campaign to celebrate the numerous and unique associations in Sweden that bring people together—and as a result drink a lot of coffee. The campaign features: The Association for Transsexuals (Free Personality Expression) in Malmö, The Great Lake Monster Association in Östersund, The Gothenburg Tropical Bird Association, The Swedish Railways Band Association and the Historical Society of King Gustaf’s Toast.
Along with video and print advertisements, Löfbergs launched a National Register of Associations where you can find other like-minded enthusiasts or create your own organization and fight loneliness in the company of others—over coffee. Memberships in associations have been declining in recent years and Löfbergs would like to reverse that, because associations contribute to less loneliness.
The new ads were created by, Volontaire, the same firm who developed the brilliant idea for @Sweden, the world’s first democratized national voice on Twitter—sparking the worldwide phenomenon of rotation curation.
Löfbergs, formerly known as Löfbergs Lila, is the largest family-owned coffee roaster in Sweden and are well-known throughout the country by their trademarked purple color (lila). Founded in 1906, it’s the coffee of choice at the Swedish Royal families gatherings and they’re also one of the world’s largest buyers of ecological and Fair Trade coffee.
I know Löfbergs as the purple bags in the grocery store filled with dark-roasted coffee. But they would like you to think less about their coffee and more about why we drink it—to be with others. No matter what’s in your cup, that’s a great gesture of humanity.
This great ad from the London-based chain, Costa Coffee, uses a variation of the infinite monkey theorem to ask, “if you give a room of monkeys coffee machines, will they create the perfect cup of coffee?” Watch it and find out.
“Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo’s own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There’s even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese shit.”
I’m not a huge fan of “crazy japanese shit,” or 7-Eleven coffee, but I do love these cups. I haven’t been to a 7-Eleven in a while, but you can see more of the Domo madness on Lovely Package.