This is (Slightly Outdated) Coffee!

07.12

 

This fascinating video from “The Coffee Brewing Institute,” circa 1961, takes a look at the simple joy of brewing coffee. Over the years, research and experimentation has made much of this information out of date (like their insistence on using fully boiling water), however there are some gems of wisdom that are still just as relevant today.

How, then, do we make the perfect cup of coffee to our taste? Success lies in a single word: Care. Three simple ingredients go into the brewing process: water, coffee, time. Care will produce a perfect result every time.

Brew yourself a fresh cup, take a break and enjoy this trip down coffee lane.

[via Brain Pickings]

 

posted by on 07.12.2012, under Coffee 101, Misc., Videos

This is Coffee, c. 1961

02.07

This short film, made by The Coffee Brewing Institute in 1961, is a nostalgic look at how to make “perfection in a coffee cup.” The Chemex and vacuum pot both make an appearance, along with a professional cupping—complete with a suit and tie.

It’s 12 minutes long, so grab a fresh cup, sit back and enjoy!

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posted by on 02.07.2011, under Misc., Videos