Student Work – Java Nest

06/21/2010

A colorful package design project from Texas Tech design student, Cari Cadwell. While I’m not a fan of blends, the bird theme and the onomatopoeias used for the blend names create a unique conceptual brand within the realm of coffee. There’s also no such thing as an “espresso roast,” (one of my pet peeves of coffee packaging/marketing). Espresso is a method of brewing, but I’ll forgo that rant. On to the work:

The concept for my packaging is a retro feeling coffee. It is a series of coffee that uses the onomatopoeias for the various blends of coffee, such as Cock-a-doodle-doo for breakfast blend. The brand name I made up was Java Nest Coffee because of the bird theme. This was an open project for my student portfolio, and was awarded ‘Best Packaging’ in Texas Tech’s senior portfolio show for Communication Design.

via Lovely Package.

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3 Comments

  • Reply Jack 06/24/2010 at 4:18 pm

    Frustrating isn’t it? I always have to answer questions about the difference between espresso beans and coffee beans. I have a prepared spiel that I have used countless times.

  • Reply Cari Caldwell 08/10/2010 at 2:01 pm

    Hello,

    I am terribly sorry for my mistake. I am 22 and had no clue as to the espresso blend. I just looked on other brands of coffee and saw that they had one, so I thought it existed. Terribly sorry. I know how annoying things like that can be for people who are educated and love things. I feel the same way when it comes to ‘type’ or ‘design’ and it is very irritating.

    Sorry again. But thank you for sharing my link. Very nice of you. And I will tune in to your flash card (which are beautifully designed) and espresso to learn more. :)

    Cari Caldwell

    • Reply bwj 08/11/2010 at 9:09 pm

      Cari! No worries. It’s an often made mistake, and if you’re just copying content from another product for your project, it’s even more understandable. This is why I’m addressing the issue with flash cards! Keep up the great design work!

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