SoftBrew, a new way to brew

10.08

There has been a steady rise in the variety of new (old) brew methods being used in the last few years. While the hardcore have always played with multiple methods, the average coffee fan generally doesn’t wander far from the French press, percolator, or Mr. Coffee™. Recently, a sexier and less violent, Italian cousin to the french press was introduced to the world.

Meet the SoftBrew, designed by George Sowden, who has a distinguished career as an industrial designer for Olivetti, Alessi, and Pyrex. He knows his coffee and believes that making a good cup of it seems to have become complicated and violent. Now designing for himself for the first time, Sowden has created a line of housewares, this beautiful porcelain coffee maker being the first product.

The way the SoftBrew works is straightforward, but it’s Sowden’s application of a new technology that’s makes the method unique. Inside the porcelain pot, a stainless steel cylinder with half a million photo-etched holes contain the coffee grounds, while the hot water softly extracts the flavors of the bean. Let steep for 4-8 minutes and enjoy.

The only retailer in the US right now is Oren’s Daily Roast in NY and he seems to be sold out already. When the time comes, I’d love to try one out. And if it doesn’t brew the greatest cup I’ve ever had, at least it will look great on my kitchen counter.

Check out the interview with George Sowden in the New York Times

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posted by on 10.08.2010, under Design, Products

comment

Hopefully they don’t stay sold out for long, I want to try it!

Mike Crimmins ( 10/08/2010 at 6:36 pm )

I pre-ordered mine a couple days ago from Oren’s Daily Roast. Can’t wait to see how this holds up to a French Press.

Jamie ( 10/09/2010 at 9:34 am )

Oooh. Want. Any word on the limitations per grind texture?

Talia ( 10/18/2010 at 9:55 am )

    Talia, a cool thing about the Softbrew seems to be that it can use a broad range of grind textures. From drip and pour over to French press. It definitely allows room for experimentation for your desired taste.

    bwj ( 10/18/2010 at 12:07 pm )

Hi Everyone –

This is a great blog. :)

The softbrews just arrived on the west coast, and they are headed to our roasting facility in New Jersey – as soon as we get them in, we’ll start shipping them out.

Our entire stock of 4 cup coffee makers has already been committed to pre-order customers, so that’s why we took it offline. I still have a waiting list for these about 50 customers deep.

We’re excited for people to begin using them and getting feedback.

Vijay @ Oren’s Daily Roast.

Oren's Daily Roast ( 10/28/2010 at 10:48 am )

    Thanks soo much for the update Vijay. Hopefully they can up your shipment in time for the holidays!

    bwj ( 10/28/2010 at 10:55 am )

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