SCAA Expo 2011 – Day 2

05.01

My second day of the SCAA Expo began with a lecture titled “Craft Brewing by Hand in a Café Environment.” The session consisted of 4 industry professionals discussing their individual brew-by-the-cup environments and their advice on creating or switching to a similar program. The panel included Kyle Glanville (Intelligentsia & Coffee Common committee member), Jay Caragay (Spro Coffee), John Piquet (Caffe d’Bolla) and Anthony Rue (Volta Coffee). Each panel member shared thoughts supporting the decision to only offer brew-by-the-cup coffee—not that I needed convincing—and discussed the benefits of doing it.

A few memorable quotes from the session:
“The Japanese treat both their food and drinks with great respect.” -John P.

“Define a standard of excellence for your company and stick to it. You will be rewarded.” -John P.


“Empower and trust your staff.” -Anthony R.


“When the customer leaves, we want them to be stoked on their experience.” -Jay C.


“Batch brewing in conjunction with by-the-cup will force by-the-cup to take a back seat. -Kyle G.


“Coffee under $2 should be over—pronto.” -Kyle G.


“You have to be fearless when you go all-in with by-the-cup brewing. -John P.

The second session I attended was about developing a social media strategy for your business. Tara Shenson, New Media Manager of the SCAA, was extremely engaging and delivered a pretty comprehensive talk on new media tools. Though I didn’t learn anything new—Tara warned it was a beginner’s course—I thoroughly enjoyed it.

I had a number of fine coffees this morning at the Counter Culture pop-up café. The sun-dried Sidamo was pulling pretty fantastic as a single origin espresso.

The Bunn Trifecta was in full effecta next to the Brewers Cup stage. I stopped by for a demo and a cup of the Hacienda la Esmeralda that’s being used by the competitors.

I spent the second half of the day watching the remaining USBC semi-finalists compete. My top pick, Sam Purvis from Coava Coffee, sadly didn’t make the final six.

However, the North Central Regional Champ, Ryan Knapp from MadCap Coffee (and owner Trevor Corlett)—who were both favorites of mine—have both advanced to the Finals. Good luck guys!

After the finalists were announced, about 400 attendees headed to Saint Arnold Brewing Company for dinner and some fine Texas beer thanks to the guys at Cuvée Coffee.

Another full day of good coffee and friends at the SCAA Expo has come to an end.

 

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posted by on 05.01.2011, under Misc.

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