SCAA Expo 2011 – Day 1


Today was my first day at the 2011 Specialty Coffee Association of America Expo in Houston. It’s the year’s biggest coffee event and host to the United States Barista Championship and Brewers Cup. There’s coffee pouring from every corner of the convention center, more tote bags than you could ever fill and rows upon rows of syrups, smoothies and tea that seem a bit out of place.

This being my first coffee expo, I quickly learned the best thing about the event wasn’t the free swag or tables of new products—it’s the people. The incredibly passionate people who make up the specialty coffee industry. To be surrounded by people who inspire you and continue to push the limits of what they do in search of ways to be better, is an incredibly energizing feeling—though it could just be the caffeine.

I spent the first part of the morning tasting coffee from around the world at the “Best of Origin” area. There were about 12 coffees to try and I made it through about half of them—the coffee from Ka’u Hawaii surprised me the most, it was quite nice. Next I sat through a lecture about developing a training program for baristas, but found most of it to be pretty basic, common sense stuff.

After the lecture I met up with 2/3 of Handsome Coffee Roasters and hit the showroom floor to do some window shopping and make the rounds. Here are some highlights.

First stop was the La Marzocco booth to try a shot of Ryan Wilbur’s competition espresso, pulled on a Strada.

Checked out a demo of the EsproPress, a microfilter press pot which created a surprisingly clean cup.

Discovered the company responsible for producing some of the nicest coffee packaging on the market, including Intelligentsia, Verve and Social Coffee Co. Now I’ll be prepared when I’m finally hired to design someone’s coffee bags (hint).

Got to see the new Baratza Essato, a weight-based grinding system. Cool, but definitely overkill for a home-brewer. I can see the benefits for a small volume café, but I think it ultimately has limited use.

Had a cup of Square Mile’s Santa Lucia on the new Kalita pour-overs that Nick Cho recently started importing.

A Hario hot-brew iced coffee maker. While it’s pretty clunky looking, it creates a nice cup of coffee. The clear plastic funnel is filled with ice, and a double strength V60 is brewed on top of it—melting the ice and cooling the coffee simultaneously. Unlike cold-brew systems it retains some of the coffee’s brightness that I enjoy, but is often stripped away.

Some new products from Hario. I love the double walled press pot. Beautifully designed, with wood where most companies would use plastic.

A couple of former World Barista Champions (Stephen Morrissey & James Hoffmann) announcing the semi-finalists of the USBC.

The Championship trophies made by Reg Barber. Two more days before we know who they’ll belong too. Congrats to all the semi-finalists and good luck!


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  • Reply Bekka 04/30/2011 at 11:59 am

    Wow I can’t wait to see more photos of the event. I would also like to hear some final recommendations from you at the end so I can maybe get a new coffee/espresso brewer.

  • Reply Billy 05/02/2011 at 4:33 pm

    Thoughts on the Kalita Wave?

    • Reply bwj 05/03/2011 at 12:54 pm

      I didn’t get to try it side-by-side with a V60, so I can’t really say wether it’s better or not. I understand the theory of why it should produce a more even extraction, but at this point I can’t really say wether it’s better or not. I like the form of the stainless steel version, but still think the V60 is a more elegant looking product.

  • Reply Billy 05/03/2011 at 2:06 pm

    Cool, thanks. Just curious more than anything. I’m very pleased with the v60 and I’ve already spent too much this year on brewers that are now collecting dust: vac pot, chemex, coava products…

  • Reply SCAA Expo 2011 – Day 3 (New Products) « Dear Coffee, I Love You. | Caffeinated Inspiration. 05/03/2011 at 4:29 pm

    […] a look at some of new products at the show—in addition to the ones I posted on day one—these stood out the most. Overall I was underwhelmed by what I saw, but there were a few things I […]

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