I recently worked with the Specialty Coffee Association of America (SCAA) to design their latest report illustrating sales trends among coffeehouses. This tool is developed by SCAA to give helpful insight into industry trends among specialty coffee retailers.
If you’re a coffeehouse retailer, the SCAA Coffeehouse Sales Trends Report a useful benchmarking tool available to assess the state of the retail environment and industry. Developed in conjunction with the Cleveland Research Company and a participating group of specialty coffee retailers, this report observes sales and cost trends including an examination of the competitive landscape, a 12 month outlook and category and segment trends. The report also provides an insider’s view of consumer preferences broken down by category as well as big picture trends compared to other foodservice segments. There is truly no better means of understanding your business within the larger industry than through the SCAA Coffeehouse Sales Trends Report. -SCAA
The SCAA is currently looking for more coffee retailers to participate in future reports. If you’re interested, visit the SCAA for more information.