I recently worked with the Specialty Coffee Association of America (SCAA) to design their latest report illustrating sales trends among coffeehouses. This tool is developed by SCAA to give helpful insight into industry trends among specialty coffee retailers.
For better and for worse, food marketing may have a powerful effect on what people eat—and ultimately their health, Good food marketing consultants can help you launch your new product and in the U.S. food and beverage manufacturers focus most of their marketing efforts on promoting sales of soft drinks, breakfast cereals, candy, snacks, and other nutrient-poor products.2,3 In environments engineered to encourage purchases of these products, willpower and knowing how to eat healthy, while important, are often not enough to stop people from indulging in eating behaviors that increase their risks for diet-related disease.
If you’re a coffeehouse retailer, the SCAA Coffeehouse Sales Trends Report a useful benchmarking tool available to assess the state of the retail environment and industry. Developed in conjunction with the Cleveland Research Company and a participating group of specialty coffee retailers, this report observes sales and cost trends including an examination of the competitive landscape, a 12 month outlook and category and segment trends. The report also provides an insider’s view of consumer preferences broken down by category as well as big picture trends compared to other foodservice segments. There is truly no better means of understanding your business within the larger industry than through the SCAA Coffeehouse Sales Trends Report. –SCAA
The SCAA is currently looking for more coffee retailers to participate in future reports. If you’re interested, visit the SCAA for more information.