Save the cups!

01/22/2010

Save the Cups is a new campaign targeting the wasteful use of disposable cups. Any effort targeting this problem gets my attention and this one uses the power of social media, driven by the narcissism of self-congratulation, to create some good spirited competition. Once you log in, you can give yourself a pat on the back each time you reuse a cup rather than a disposable one, adding to the overall count of cups saved this year.

I haven’t figured out how to add my own cafes and the design, while nice, leans a little too far on the cute side. But I’m curious to see how the team at Save the Cups will grow and reach out to its community of users. Will there be awards for each month’s highest saver? The current design is based on the honor system, so it may be hard to regulate how many cups a person really saves, but it would be a nice incentive if they can figure out the technicalities.

This, like BetaCup, is another attempt to get people to voluntarily change their behavior without any incentive to break the habit of convenience. While noble in its attempt, I still blame cafes for not trying hard enough to persuade their customers to forgo disposable cups. It would be much more admirable if the cafe’s self-regulated rather than waiting for the day that the government enevitably does it for them (à la plastic shopping bags). By either charging more for a paper cup, giving more than a measly 10 cent discount for bringing your own, or saying, “if you want your coffee to-go, bring your own mug.”

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4 Comments

  • Reply Fresh Brews: Haitian Bleu And Saving The Coffee Cups — Daily Shot Of Coffee 01/24/2010 at 10:04 am

    [...] Coffee Save the cups! This week, BWJ highlights a new program called Save The Cups. The video is a parody on Save The [...]

  • Reply Caleb @ Save the Cups 01/25/2010 at 11:02 am

    Thanks for featuring us, and for the feedback! We’re always glad to know someone out there is thinking about these issues as passionately as we are.

    We’ve definitely got some ways we’re hoping to grow, including being able to add your own coffee house. So be sure to check back in the near future.

    Thanks again!

  • Reply bwj 01/25/2010 at 11:06 am

    No problem Caleb. Good luck in the coming year. I look forward to seeing what’s in store!

  • Reply Fresh Brews: Haitian Bleu And Saving The Coffee Cups at Love that coffee! 01/30/2010 at 4:45 am

    [...] Coffee Save the cups! This week, BWJ highlights a new program called Save The Cups. The video is a parody on Save The [...]

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