This is a fun packaging concept by designer Hillary Fisher, who’s aptly blended the latest cycle of zombie trendiness with a brand of coffee called Rise. The colors and illustrations evoke a bit of a candy shop feel and remind me of Plants Vs. Zombies, which is what makes it so interesting in the realm of coffee.
While the stitched closure wouldn’t really keep the beans fresh, I’m sure that with more exploration, a functional solution could be discovered. I really enjoy the blend names, “Flesh Faced French Roast”—also how I’d describe the taste of a French roast—and “Brain Dead Breakfast Blend,” which is just fun to say (ten times fast).
Hillary also developed a line of post-coffee gum to compliment the other offerings and designed a miniature grave site to create a brilliant presentation of the goods.
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