Review – Verve Ethiopian Worka

06/14/2011

Verve Coffee – Ethiopia Worka, Dry-Process
12oz Whole Bean – $14.50
Santa Cruz, California
www.vervecoffeeroasters.com

I’ve known about Verve for a while, but I hadn’t actually tried their coffee until recently. I had been completely enamored with their packaging, so I’m not sure what took so long for me to order some. Recently, I met Josh Kaplan, director of wholesale for Verve, while I was in Houston and had planned a visit to Sweetleaf the following week in NYC—who brews Verve. So everything fell in place for me to finally experience their coffee.

After a great experience at Sweetleaf, where Rich served up my first cup of Verve, he sent me on my way with a bag of Ethiopian Worka. However, I wasn’t able to brew it until meeting up with Mike White a few days later. By then, the beans were slightly passed peak freshness—and though it was good, I felt like I missed out on what it really had to offer. After getting home, I ordered a bag of their Ethiopian Lomi Peaberry—and after a series of shipping mishaps—really enjoyed this sweet and effervescent coffee.

But after all the shipping issues, which weren’t the fault of Verve, they made up for it anyway by sending me a fresh bag of Ethiopian Worka and my very own OG mug. I now had a second chance to taste this coffee in its prime and it didn’t disappoint.

Aroma: After opening the bag, I was blown away with dueling characteristics of Booberry and Count Chocula cereals. Dry and malty, but incredibly sweet with vanilla undertones. Once brewed, the cold cereal aroma became a warm buttered blueberry waffle. L’eggo my Eggo, this cup was all mine.

Taste: When the coffee fills your mouth, you discover dabs of sweet maple syrup that have burrowed into the bluberry waffle’s grid-like caverns. The syrupy body coats your mouth like a spoon of Mrs. Buttersworth’s, followed by a finish that is clean and bright—like a final swig of orange garnished spring water as you leave the table after Sunday morning brunch. Heavy and sweet, but well balanced.

This coffee is really exceptional, one of my favorites in recent months. I have no idea why it took so long to try Verve, but I’m glad that I have and I’m looking forward to more of their coffee in the future. Everyone I’ve spoken with at the company has been really awesome and I’ve found out first hand, just how much they value customer service.

It’s also very clear—once you’ve held a bag of their coffee in your hand—how great of an understanding and appreciation they have for design. There are few, if any, coffee bags that could rival the intricacy and production value of theirs. It feels nice in your hand and looks great on your counter. The best part is, the complexity and quality of the package reflects that of the product inside.

Order some Verve Ethiopia Worka

Design by Chen Design Associates

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3 Comments

  • Reply Michael Butterworth 06/14/2011 at 5:51 pm

    I’m a big fan of referencing Mrs. Butterworth’s syrup as a tasting note.

  • Reply Bela 06/16/2011 at 2:47 am

    This is one of the better reviews for this blend circulating the web at the moment. Thank-you.

  • Reply Stephanie 06/17/2011 at 11:32 pm

    Very well done! Good review. I’m impressed with your overall assessment of Ethiopian Worka Coffee. I look forward to trying this particular bean in the future. Thanks for an objective, yet very clear written description of an African coffee.

    http://tocoffeefromme.blogspot.com/

    Stephanie

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