Starbucks is apparently working on a set of mugs made from recycled clay (20% of them atleast). I really like their shape and the typography made from flecks of broken ceramic. It’s not clear whether those broken bits are what makes up the recycled aspects of the mug, but I like the direction they’re headed. I’d love to see more of these in the future with a higher percentage of recycled content.
This recycled ceramic mug was brought to life in a zero-waste factory in Japan, which reuses the clay of former mugs and dishes to create new ones. It’s a story of reuse and renewal that is told from mug to package. The particles coming together to form words and shapes represent a renewed respect for resources. For from broken bits of ceramic, we can make beautiful things.
via The Dieline