Counter Culture Opens New York Training Mecca

09/24/2013

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On October 1, Counter Culture Coffee’s new world class, state-of-the art training facility will officially open in New York City. The fully renovated space offers 3,600 sq feet of epic coffee training wonderland that will include one of the first Modbar systems in the country as well as equipment from all the top equipment manufacturers—La Marzocco, Ditting, Mazzer, Nuova Simonelli, Marco and Mahlkonig. If the Modbar wasn’t enough there will also be several Über boilers and an EK-43.

Counter Culture Coffee is headquartered in Durham, NC but sells coffee through wholesale accounts in most major cities and beyond. The company doesn’t have cafés of their own and instead focuses their energy on thoroughly training their wholesale customers. The training program has proved quite successful for their own employees as well, helping both Katie Carguilo, the 2012 US Barista Champion and Erin McCarthy, the 2013 World Brewers Cup Champion win their respective competitions.

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The training center will be used for an array of classes from the company’s Counter Intelligence program and boasts an incredibly multi-faceted design to host a broad range of events. There will be free public cuppings every Friday at 10am (which also take place at their other training centers around the country), home brewing workshops and even food pairing events with guest chefs.

For the industry side, there’s an espresso training room that fits up to 20 people, a full service tech lab in the basement, and a competition training room. If you happen to be a Counter Culture wholesale customer you’ll even have your own key. As Counter Culture’s own Jesse Kahn puts it, “our training lab IS our wholesale customers training lab. They have access whenever they need it. It’s all about helping people have sustainable in-house training.”

The design utilizes ample amounts of reclaimed and salvaged wood filling the space, and its 16ft high ceilings, with some warmth. The architect, Jane Kim, has worked with other well known coffee spots in NYC, including the second location of Everyman Espresso and Third Rail, but the work for Counter Culture seems to better reflect some of her beautiful lofty residential work.

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[above the CCC dream team in their new training center: Park Brannen, Katie Carguilo, Jesse Kahn, Erin Meister, and Erin McCarthy] Photos: Alan Tansey

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For those of you in NYC this weekend, the training center will have an open house on Friday and Saturday to celebrate with cuppings, brewing workshops and giveways. I can’t make it, so stop by the new space, taste some great coffee, Instagram the hell out of it and give Jesse Kahn a giant hug for me.

The New York Counter Culture Training Center
376 Broome Street
New York, NY 10013

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WeBrew With Beautiful Things

09/20/2013

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John and Radek, two coffee lovers in the Czech Republic, have recently directed their passion towards creating unique, hand crafted products to compliment your coffee making. WeBrew sent me one of their hefty—yet delicate—slow pouring decanters, which is a pleasure to use and makes much more of an impression on guests than the Hario vessels we’ve become so accustomed too.

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A beautiful tasting coffee can be enjoyed many ways. You don’t need fancy glass to get a fantastic cup, but it sure does look nice on your table. The vessel you choose to drink (or serve) coffee from can affect your perception and experience more than you may realize. From the balance and comfort of the vessel, to the thickness of the lip and the heat your hands are able to feel— it all enhances or limits the experience.

WeBrew set out to compliment the joy of great tasting coffee with well made products. They’ve already created a small line of their own that includes hand blown glassware, custom wooden tampers and denim aprons.

Check them out at WeBrew!

Linea Caffe Opens in San Francisco

09/20/2013

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Andrew Barnett is a veteran of specialty coffee who has been around longer than many of the younger roasters you might be familiar with. In 2000, Andrew founded Ecco Caffe which roasted coffee for the San Francisco Bay area for years before it was sold to Intelligentsia in 2009. New Yorkers may also be familiar with Ecco from its use at Joe Coffee, until Joe began roasting for themselves earlier this summer.

This week, Andrew opened the door of his newest foray in the world of coffee—Linea Caffe. The new espresso bar is an intimate, open air café on the corner of 18th and San Carlos in the Mission District. The focus on espresso based drinks and its standing room only intimacy, creates a European feel that’s contrasts with the spacious San Francisco spots that can feel more like co-working spaces than coffee bars. For those who don’t have work to do, Linea provides a warm neighborly environment that’s better for standing around talking with friends than meeting deadlines.

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Apart from Andrew and his coffee, the space is also shared with Anthony Myint, of Mission Chinese fame, who’s making fluffy Brussel-style waffles and salads meant to satisfy. Andrew is determined to ensure the focus on coffee and fare be well balanced, instead of leaving the food as an afterthought. So Linea Caffe partnered with Anthony to launch food concepts that will be just as much of a draw as the coffee.

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The espresso at Linea is meant to be sweet, balanced and approachable, leaving the more experimental flavor bombs to some of San Francisco’s other specialty coffee bars. After sampling the espresso with and without milk, it was right on target. It was a straightforward, enjoyable coffee that should please both coffee purists as well as the rest of the neighborhood. Next I’ll be sure to try the waffles.

Linea Caffe
3417 18th Street
San Francisco, CA 94110
8am – 3pm Daily
@linea_caffe

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(I’m also a big fan of the Heath Ceramic demitasses)

 

 

Bean Everywhere with Micaela de Freitas

08/30/2013

Micaela de Freitas, a student in design and development in South Africa, recently spent 6 weeks traveling around Scandinavia and Turkey. As a coffee lover, she took the opportunity to stop by some of the region’s best coffee bars. With support from The Coffee Mag in South Africa, she captured the whole adventure in a fun video that bounces from cup to cup with the beat of Sufjan Stevens.

Grab a fresh cup and enjoy.

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Caffeination: A Coffee Road Trip Miniseries

08/20/2013

A new video miniseries was just launched by The Pancake Epidemic, the Los Angeles-based division of a marketing something or another, that chronicles an epic coffee road trip across the western United States. The eight part series begins in San Francisco (one of my favorite coffee cities) where the host Brandon Davenport drinks everything from Denny’s to Blue Bottle to Ritual Coffee.

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A lot of ground (and coffee) is covered in just 8 minutes. Davenport consumed 19 cups of coffee in the first video alone, ending with a fresh brewed cup of McCafé. There are brief pop-ins and take-aways as well as sit down interviews, including one with Eileen Hassi from Ritual Coffee Roasters. It will be interesting to see what other spots are visited in the coming episodes as Caffeination works its way north to Portland.

It also feels a bit like a guerrilla campaign for Stumptown bottled coffee.

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Lewis Black Rants About Coffee (NSFW)

08/08/2013

Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.

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John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!

The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!

Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.

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Baywatch: Berlin Heat

07/19/2013

The fun loving film makers at Coffee Circle are back with another one of their truly entertaining videos. This one comes to us while cities around the world are beginning to feel the heat of summer at its worst. Not many people want a cup of hot coffee when it’s 100°F outside, nor do they want to switch to sugar-filled sodas. Ice brewed coffee is a method of making cold coffee at home while preserving much of the coffee’s brightness and acidity that cold brew tends to remove from the cup.

Coffee Circle sent their best Hasselhoff look-alike to the streets of Berlin to save the day like only Mitch Buchannan could—with titillating style.

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Philly’s Specialty Coffee Revival

07/18/2013

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A unique campaign was recently launched to tell the story of Philadelphia’s spirited specialty coffee community. The dedicated website is a collaborative effort produced by Hy-Lo, a marketing agency that’s focused on working with hyper-local movements and independent businesses. By promoting the collective specialty coffee community in Philly there’s a greater opportunity to communicate the idea of specialty coffee to consumers in a more effective way that elevates understanding and appreciation.

The story begins by introducing the camaraderie of the baristas who make up the Philly coffee community, their lively TNT events and the knowledge shared to foster their growth. The site also highlights the origin of five influential coffee shops who credit their birth to the passion that once emanated from the now-closed Spruce Street Espresso.

Ultimo Coffee
Bohdi Coffee
Shot Tower Coffee
Elixr Coffee

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It’s been many years since my last trip to Philly, so I haven’t had the chance to visit any of these shops. But with roasters like PT’s, Counter Culture, Stumptown and Intelligentsia all being prepared by dedicated baristas, this list offers a solid start for anyone looking to do a bit of coffee touring in Philadelphia.

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Coffee Cultures Brings Counter Culture to SF’s FiDi

07/16/2013

The coffee options in San Francisco’s Financial District continue to grow with the recent opening of Coffee Cultures on Bush Street. This new café is the first to exclusively serve Counter Culture in the city (though it could be found previously at the multi-roaster shop Stanza). Apart from coffee, they’re also serving Straus frozen yogurt (I assume that’s why “culture” is plural). I’m looking forward to a FroYo Affogato when I visit.

Counter Cultures was started by Jason Michael Paul, who co-founded CoffeeBar another San Francisco company preparing to open their second shop in the Financial District this summer. When Jason isn’t opening coffee bars, he is a producer of concerts who make incredible things like this exist—Legend of Zelda: Symphony of the Goddesses.

If the design of Coffee Cultures branding looks familiar, it was done by the same Chen Design Associates who were behind the iconic Verve Coffee packaging. It uses an extravagant mixture of earth tones, intricate patterns, and layered details to create a leather bound feeling of warmth, and to some, a greater sense of value when paying more than usual for their coffee. Though if you’re working in the Financial District, come on.

Coffee Cultures
225 Bush Street
San Francisco, Ca 94104
Monday – Friday, 6am–6pm

The Coffee Collective Begins Food Pairings

07/15/2013

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The Danish stalwarts at Coffee Collective recently made an exciting announcement on their blog. After years of only serving limited pastry offerings to maintain focus on their coffees, they will now begin offering delicate treats created specifically to pair with certain coffees on the menu at their location (and roastery) on Godthåbsvej.

The idea was to keep it as simple as possible. Three small dishes, each paired with a specific coffee as a combined experience. The dishes change along with our coffee menu, so new flavour combinations can be tested. – Coffee Collective blog

This idea comes from the company’s experience working with and learning from several high end restaurants who have begun incorporating the flavors of coffee into their tasting menus the same way they would wine and other foods. It’s an inspiring addition to an already fantastic coffee shop. I’m definitely looking forward to my next visit.

The Coffee Collective
Godthåbsvej 34B
2000 Frederiksberg
Denmark

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