A new video miniseries was just launched by The Pancake Epidemic, the Los Angeles-based division of a marketing something or another, that chronicles an epic coffee road trip across the western United States. The eight part series begins in San Francisco (one of my favorite coffee cities) where the host Brandon Davenport drinks everything from Denny’s to Blue Bottle to Ritual Coffee.
A lot of ground (and coffee) is covered in just 8 minutes. Davenport consumed 19 cups of coffee in the first video alone, ending with a fresh brewed cup of McCafé. There are brief pop-ins and take-aways as well as sit down interviews, including one with Eileen Hassi from Ritual Coffee Roasters. It will be interesting to see what other spots are visited in the coming episodes as Caffeination works its way north to Portland.
It also feels a bit like a guerrilla campaign for Stumptown bottled coffee.
Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.
John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!
The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!
Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.
The fun loving film makers at Coffee Circle are back with another one of their truly entertaining videos. This one comes to us while cities around the world are beginning to feel the heat of summer at its worst. Not many people want a cup of hot coffee when it’s 100°F outside, nor do they want to switch to sugar-filled sodas. Ice brewed coffee is a method of making cold coffee at home while preserving much of the coffee’s brightness and acidity that cold brew tends to remove from the cup.
Coffee Circle sent their best Hasselhoff look-alike to the streets of Berlin to save the day like only Mitch Buchannan could—with titillating style.
A unique campaign was recently launched to tell the story of Philadelphia’s spirited specialty coffee community. The dedicated website is a collaborative effort produced by Hy-Lo, a marketing agency that’s focused on working with hyper-local movements and independent businesses. By promoting the collective specialty coffee community in Philly there’s a greater opportunity to communicate the idea of specialty coffee to consumers in a more effective way that elevates understanding and appreciation.
The story begins by introducing the camaraderie of the baristas who make up the Philly coffee community, their lively TNT events and the knowledge shared to foster their growth. The site also highlights the origin of five influential coffee shops who credit their birth to the passion that once emanated from the now-closed Spruce Street Espresso.
Shot Tower Coffee
It’s been many years since my last trip to Philly, so I haven’t had the chance to visit any of these shops. But with roasters like PT’s, Counter Culture, Stumptown and Intelligentsia all being prepared by dedicated baristas, this list offers a solid start for anyone looking to do a bit of coffee touring in Philadelphia.
Philly Coffee Revival
The coffee options in San Francisco’s Financial District continue to grow with the recent opening of Coffee Cultures on Bush Street. This new café is the first to exclusively serve Counter Culture in the city (though it could be found previously at the multi-roaster shop Stanza). Apart from coffee, they’re also serving Straus frozen yogurt (I assume that’s why “culture” is plural). I’m looking forward to a FroYo Affogato when I visit.
Counter Cultures was started by Jason Michael Paul, who co-founded CoffeeBar another San Francisco company preparing to open their second shop in the Financial District this summer. When Jason isn’t opening coffee bars, he is a producer of concerts who make incredible things like this exist—Legend of Zelda: Symphony of the Goddesses.
If the design of Coffee Cultures branding looks familiar, it was done by the same Chen Design Associates who were behind the iconic Verve Coffee packaging. It uses an extravagant mixture of earth tones, intricate patterns, and layered details to create a leather bound feeling of warmth, and to some, a greater sense of value when paying more than usual for their coffee. Though if you’re working in the Financial District, come on.
225 Bush Street
San Francisco, Ca 94104
Monday – Friday, 6am–6pm
The Danish stalwarts at Coffee Collective recently made an exciting announcement on their blog. After years of only serving limited pastry offerings to maintain focus on their coffees, they will now begin offering delicate treats created specifically to pair with certain coffees on the menu at their location (and roastery) on Godthåbsvej.
The idea was to keep it as simple as possible. Three small dishes, each paired with a specific coffee as a combined experience. The dishes change along with our coffee menu, so new flavour combinations can be tested. - Coffee Collective blog
This idea comes from the company’s experience working with and learning from several high end restaurants who have begun incorporating the flavors of coffee into their tasting menus the same way they would wine and other foods. It’s an inspiring addition to an already fantastic coffee shop. I’m definitely looking forward to my next visit.
The Coffee Collective
This video has little to do with coffee and at the same time everything to do with coffee. It’s an honest glimpse into the life of Josh Brine, a filmmaker who now lives in Portland, Oregon. Though he isn’t from the Pacific Northwest, he packed his car and headed that direction several years ago. In this beautiful place, one known for its love of coffee, Josh found home.
Home and the feeling of comfort that comes with it, is something many of us connect with a great cup of coffee. It creates a moment of clarity, reflection or calm that helps us forget anything else that may be going on in the world. It pairs well with friends, family, laughter and love. Or just a quiet solitary morning. For those of us who enjoy coffee, it is intertwined with our lives in an unextractable way. No matter how you drink it, love coffee and live well.
film by Josh Brine
music by La Liberte
Ministry of Supply is a fashion start-up founded by MIT engineers, designers and material scientists intent on revolutionizing business clothing. Founded in 2010, they’ve already tackled work shirts, trousers and undershirts, but now they’ve turned their attention to the wardrobe workhorse we all know as the sock.
Being MIT engineers, MOS has used all sorts of thermal mapping, pressure mapping and mapping mapping to design Atlas, a sock they claim fits and flexes like a second skin. The best part, they’ve infused carbonized (think really dark roast) coffee into their recycled polyester thread that is supposed to work like a filter for bad odors, effectively preventing your feet from smelling after a long day at the office, or working bar pulling shots.
Odor control is difficult in socks. As such, we turned to nature to find an effective way to create a fresher sock, leading us to coffee. Atlas uses carbonized coffee which has been reclaimed from coffee roasters and shops, and is processed through a pharmaceutical process to remove the coffee oils (so it won’t smell like coffee!) and is then infused into our recycled polyester yarns. –MOS
The innovative new socks are being pre-sold through Kickstarter and the initial goal has already been surpassed four times over. So if you love a fresh pair of socks as much as a good cup of coffee, you may be interested in checking them out.
Atlas Socks on Kickstarter
Tim Wendelboe, the Oslo-based coffee roaster and former World Barista Champion, was recently the guest for Oslo’s very first CreativeMornings event. CreativeMornings is a monthly lecture series that was founded in New York by the well known designer/blogger Tina Roth Eisenberg aka Swiss-Miss.
CreativeMornings includes a small breakfast, networking and a 20 minute TED-style talk that encompasses inspiring people from a broad range of professions. While it began in New York City, the event now takes place in over 50 city chapters around the world. Oslo just happens to be one of the newest chapters, and it’s really awesome that their first talk was about where great coffee comes from.
Tim spends nearly 20 minutes talking about the journey coffee takes from its origin country to his shop in Oslo before ending briefly with tips for better brewing. He continues to emphasize the point that quality coffee depends on many steps before it even gets into the hands of the person brewing it.
There’s a lot to learn in this video so grab a fresh cup of coffee and enjoy.
While San Franciscans await the opening of Kevin “Tex” Bohlin’s new shop Saint Frank, later this summer, you can get a small taste of what to expect by visiting the Public Bike showroom in South Park. Bohlin has partnered with Public, a European inspired bike company started by Rob Forbes (who also founded Design Within Reach) to open a small pop-up coffee bar on Public’s front porch.
Bohlin, former Ritual Coffee employee and US Barista Championship competitor, will be serving up coffee drinks now through July 20th to customers and passersby who stop by to say hello. The culture of coffee, bikes and design have always fit together quite well and Rob Forbes clearly recognizes that. So partnering with Bohlin to pair great coffee with Public’s smartly designed bicycles is a well-made match.
Mention “Honduras” and get your first drink free.
123 South Park
San Francisco, CA 94107