Able recently sent me photos of the new packaging they worked on for One Village Coffee. While I plan on tasting this coffee as soon as I settle down from my summer travels (the reason for a lack of recent updates), I couldn’t wait to post their beautiful coffee bags. They’ve already made the rounds on The Dieline, Lovely Package, and even Swiss Miss (a huge honor) and all for good reason.
The colors work great together and set a much more welcoming tone than the dark earthy colors normally used by coffee companies. The information draws you in to really engage and educate the customer about the company. The hand drawings carry over well into the website—although a little overwhelming at times—it maintains enough hierarchy to easily navigate through all the information on the site. Can’t wait to taste what’s inside!
Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the “village” experience online, on university campuses, in grocery stores, and farmer’s markets. –via Lovely Package