Moccamaster’s Search


Moccamaster, known by some to be the best autodrip coffee brewer you can buy for your home, has launched a new website called “The Search”. It’s a nicely designed site that hosts a series of videos about “three guys and a coffee expert, traveling the world looking for a better cup of coffee” (how do I join that team?). They begin their travels in Uganda looking for a pan roaster in a metal scrap warehouse before heading off to visit a farm and search for a “hidden island” that is told to have the best coffee in Rwanda.

The first three “episodes” have been posted already, as well as a couple videos in the Coffee Basics section. However, the basics are a bit too basic to really teach anyone anything. To say that a level cappuccino cup is the ideal amount of coffee per liter of water, doesn’t take into account that people have different sized cappuccino cups. The videos are well produced, with enough sparkling music to keep the drama high for anyone who enjoys their reality television dramatic.

If you follow their twitter, you’ll get updates when the new episodes are released and you can watch their story unfold. Enjoy!

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  • Reply Jamie 10/29/2010 at 10:43 am

    This is very interesting. I wish there were more videos like this and Black Gold. Going to head over to their site and watch. Thanks for finding this.

  • Reply Abhishek Rai 10/31/2010 at 4:28 pm

    I watched three episodes. I found them to be more of a promotional video rather than what they want us to believe. Are there not people like Intelligentsia , Stumptown, Ecco and so many other who are genuinely exploring great coffees.

    • Reply bwj 10/31/2010 at 4:43 pm

      Yes, all of them are constantly exploring the best coffees as well as buying it direct. They blog about it continually on their websites and twitter. Geoff Watts from Intelli is said to be traveling to origin 8-10 months out of the year. The adventures of Stumptown, Intelligentsia, and Counter Culture have also been recorded in the book, “God in a Cup.” I high suggest checking it out if you haven’t. Also, Ecco is owned by Intelligenstia now, so I would assume they travel together, or as one.

      I agree there is a bit of added drama to these videos and I don’t think there is any hiding that they are promotional in nature. It’s what they call “branded content” in the industry. However, sometimes the ratio of brand to content aren’t balanced properly.

  • Reply Gourmet 06/20/2012 at 5:15 pm

    I like the style and idea of those videos and can’t wait to see more of them. Even if it is some kind of promotional.

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