Ministry of Supply is a fashion start-up founded by MIT engineers, designers and material scientists intent on revolutionizing business clothing. Founded in 2010, they’ve already tackled work shirts, trousers and undershirts, but now they’ve turned their attention to the wardrobe workhorse we all know as the sock.
Being MIT engineers, MOS has used all sorts of thermal mapping, pressure mapping and mapping mapping to design Atlas, a sock they claim fits and flexes like a second skin. The best part, they’ve infused carbonized (think really dark roast) coffee into their recycled polyester thread that is supposed to work like a filter for bad odors, effectively preventing your feet from smelling after a long day at the office, or working bar pulling shots.
Odor control is difficult in socks. As such, we turned to nature to find an effective way to create a fresher sock, leading us to coffee. Atlas uses carbonized coffee which has been reclaimed from coffee roasters and shops, and is processed through a pharmaceutical process to remove the coffee oils (so it won’t smell like coffee!) and is then infused into our recycled polyester yarns. –MOS
The innovative new socks are being pre-sold through Kickstarter and the initial goal has already been surpassed four times over. So if you love a fresh pair of socks as much as a good cup of coffee, you may be interested in checking them out.