Patrick Norguet, an esteemed French designer who has worked on interiors for McDonald’s across Europe, has designed a reusable coffee cup for its locations in France. Five million of the ceramic cups with colorful heat-resistant wraps are being given away this summer with the purchase of a meal and coffee.
There’s nothing I find inherently special about these cups, but I do find the company’s emphasis on design for such an “everyday object” interesting. It places a respective value on the experience that is often overlooked by companies who don’t specialize in coffee.
While you couldn’t convince me to drink McDonald’s coffee, I’ve noticed in Europe, the company takes an entirely different approach to design. I’ve been lured into several just to explore their interiors. There tends to be a more café-like atmosphere where people socialize and work that creates direct competition for coffee chains like Starbucks.