Making Reusable Desirable with Design

03.28

Minneapolis based design firm Sussner has created one of the best looking reusable “paper cups” I’ve seen. The cup was designed as a gift for friends, clients, and new business leads and makes me want to hire them or befriend them quick!

Along with the nice graphics printed on the cup, they also designed a beautiful package to contain it and supply each recipient with a cup of coffee via a pack of Starbucks instant VIA (which is a bit disheartening, but I can understand the logistics that most likely prompted this decision). Great job making reusable, desirable. With a mug like this, I’d gladly deal with the “inconvenience” of carrying it and washing it,  just to be seen with it.

[via The Dieline]

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posted by on 03.28.2011, under Design, Products

comment

ha! funny they supplied them with the _single use packaged coffee_ with the reusable cup! seems they weren’t fully understanding to the low-waste mentality of the reusable cup concept.

leslie ( 03/28/2011 at 7:57 pm )

Wow, great design. It is hard to fine ceramic travel cups, and I refuse to use plastic ones. I would even buy this.

Joel ( 03/28/2011 at 10:27 pm )

Wow, this is gorgeous. I wish it was offered for sale.

Jimmy King ( 03/28/2011 at 11:15 pm )

That is a great looking cup! Is kind of ironic that they would offer the single use coffee with it, but not sure what the alternative would have been – maybe a coupon for purchase of a bag of coffee beans?

Renee ( 03/31/2011 at 8:36 pm )

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