The day after I wrote about Stumptown’s printed brew guides, Intelligentsia released their own guide in the form of an iPhone app. Though very different in its delivery, the slick sophistication of the app is just as fitting to Intelligentsia’s brand, as the texture of the chipboard and the smell of ink are to Stumptown’s.
The free iPhone app, made in partnership with 79Lines, has an up-to-date listing of Intelligentsia’s coffee offerings, as well as detailed information about each. You can read about the taste notes, elevation, country origin, harvest date, etc. It goes as far as including a section for images and videos, where even more behind the scenes media can be added about the coffee varietal.
Moving beyond Intelligentsia’s product descriptions, the app also includes a series of nicely illustrated tutorials for a selection of brew methods: pourover, Chemex, cafe solo, French press, and cupping. Hopefully the list will be expanded with a future update to include others (eg. AeroPress, moka pot, syphon pot). However, the initial list covers a good selection of common methods.
Along with the tutorials, there are timers that correspond with each method. The timers aren’t just a stylized version of the phones built-in timer, but also includes alerts within the countdown to indicate next steps. For example, 45 seconds into the pourover countdown, an alert pops up to say, “bloom time is finished, start your pour.”
An additional page includes links to Intelligentsia’s twitter feeds, information about their Direct Trade system, in-season coffee, and the company itself. While this is obviously branded content, it’s also a valuable tool for anyone brewing their own coffee. Intelligentsia continues to be a leader in the coffee industry, consistently pushing for better prices for farmers, the best coffee for consumers, and doing it all with remarkable style and a well-polished sense of design.