Intelligentsia, hometown heroes from Chicago and specialty coffee trailblazers in LA, have launched a new website just in time to show off their new winter wares. It’s been in the making for some time now, but it seems to have been well worth the wait.
The new look is clean and confident with a refined freshness that I’ve come to expect from Intelligentsia. With the content of the site organized into just three main sections—shop, learn and wholesale—the visible navigation (which hides itself upon scrolling) has been reduced, allowing more room for all the vibrant photography.
With a design so graphic in nature, the new site also translates really well on a tablet. Navigating with an iPad feels much like having your own Intelligentsia Flipboard.
Once you make your way into the coffee section, each offering is represented by photos of origin with three large flavor notes imposed over top of them—making the taste of the coffee the most prominent and distinguishing element. This detail is a departure from the standard “organization by origin” most people have come to expect from progressive roasters and puts the focus on how different and unique coffees can taste.
Each coffee has its own page with neatly organized specs on the coffee, origin, and flavor notes. There is also an integrated Google map highlighting the source, which adds a bit of life and interactivity to a normally static illustration.
The biggest new feature launched along with the website is a home subscription service, allowing you to customize reoccurring deliveries or your favorite Intelligentsia coffees.
What better way to prevent running out of coffee, then having Intelligentsia just show up in your mail? After 6-months of loyalty, you’ll be rewarded with limited edition swag that lets others know why you’re so excited to see the postman.
The photos are bright, the typography is tight and the white-space is well respected. I’ve said more than enough. Go check it out and maybe treat yourself to something nice.