To add to the growing list of well-produced coffee videos that I continue to share, New York based artist Alan Gastelum recently finished his latest film, which captures one of my personal favorite shops—RBC NYC.
Alan’s foray into coffee films didn’t start with RBC though, it began with his personal experiences at Abraço, which changed his perception of and relationship with coffee.
I moved to New York City 3 years ago from Los Angeles. Before I lived here, I was never really into coffee and I believe it was because everything I had up until then was unimpressionable. I wasn’t impressed with “coffee”, until I stepped foot into a few small places in New York, Abraco being one of them.
I dont know if it is so much the actual coffee or the romance of the coffee culture, that had me. Walking into Abraco somewhat transports you into its own world and for the 10, 20, 30 minutes you spend in there, you are held in this wonderful world until you leave. Spending time in this small world I have learned to appreciate coffee and all that goes into it.
I love to hear a good “conversion” story, but it’s even better when a person has the ability to capture the romance visually to share with others. The entire five part series about Abraço is worth watching when you have the time, “Open” happens to be my favorite.
More from Alan Gastelum